Armand Basi in Red arises from the evolution of Armand Basi fashion and fragrances. The geometry and architecture of the first Armand Basi fragrance line and the urban nature inspiration of Basi Femme and Basi Homme converge in Armand Basi in Red. Nature and architecture, essence and modernity, once again become fused and are joined by a strong commitment to femininity and emotionality. Armand Basi in Red addresses the woman of today, self-confident, who affirms her own personality and is capable of expressing her feelings and emotions, a woman who is tender and spontaneous, full of passion and strength. Red, as basic as black and white, is inspired by the Mediterranean, and in Armand Basi in Red, the colour becomes the protagonist, expressing intimate and feminine emotions.