Philip Kingsley created the world’s first pre-shampoo, deep-conditioning hair treatment, Elasticizer, in 1974, which he formulated personally for one of his most famous clients, Audrey Hepburn!
Infused with luxurious notes of coconut, jasmine, almond and vanilla.
Inspired by the Kingsley’s love of America’s West Coast.
Intensive, luxurious pre-shampoo treatment for all hair types.
Adds elasticity, manageability, bounce and shine, whilst the warm notes of coconut, jasmine & almond leave your senses invigorated.
-Apply before shampooing
-Dampen the hair with water and apply Elasticizer in sections to mid-lengths and ends, ensuring maximum coverage.
-Cover hair with a shower cap or towel. The heat created helps the nutrients to be fully absorbed.
-Leave for a minimum of 10-20 minutes, or as long as you wish. You can even sleep in Elasticizer.
-Rinse thoroughly and shampoo and condition as normal. You can shampoo twice if you want to ensure all residue is removed.
-Suitable for use on coloured hair.
Note: Do not use Elasticizer 72 hours before or after dying your hair as it may affect how the colour takes during this period.
Hydrolyzed Elastin – adds strength, body and elasticity. Improves hair’s tensile strength and moisture retention, reducing breakage.
Castor Oil – helps to lock in moisture.
Olive Oil – high in Vitamin E and essential fatty acids which help to moisturise and boost shine.
Glycerin – helps hair to retain moisture.
When to Use on Unprocessed hair:
For Fine & Medium Textured hair, use once or twice a month
For Coarse, Wavy, Curly or Frizzy hair, use once a week
When to Use on Processed hair:
For Fine & Medium Textured hair, use once a week
For Coarse, Wavy, Curly or Frizzy hair, use twice a week