Different guys have different styles. Not everyone wants a super groomed and slick style. Some guys want rough, textured, messy looking styles. Some guys want both. But not at the same time.
The founders of Uppercut Deluxe realised that short messy styles had become the new modern classic - old school barbers were losing out to mainstream that could give those guys what they wanted. This product became a way of giving something back to the barber - a way of modernising this classic trade and broadening what was possible.