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About Us

The One Stop Shop for Beauty Lovers

allbeauty launched in 2004 (as Cheapsmells.com) and ever since then it has been our mission to bring you the best beauty brands at the lowest possible prices. For the savvy beauty shopper, allbeauty offers the ultimate thrill! Gorgeous fragrances, skincare, haircare and cosmetics, all at prices you can afford.

Why Shop With allbeauty?
  • Thousands of great beauty bargains - Everything from indulgent treats to beauty essentials, with over 15,500 lines across 450 brands.
  • Fantastic savings - Our prices are constantly monitored to ensure you always get the most for your money.
  • The best beauty brands - From premium luxury brands to cult beauty favourites, there's something for everyone.
Why Shop With allbeauty.com?
  • FREE World Wide Delivery for orders over £20.00 - most orders are dispatched in one working day and we also ship internationally.
  • 60 day no quibble returns guarantee - Our products are 100% authentic & we're confident that you will be very happy with your purchase, but if you have any problems we're always here to help.
  • A dedicated Customer Service Team - Our knowledgeable, friendly team can be reached by phone or email. Contact us now if you like.
  • Hundreds of thousands of happy Customers!

We hope you will really enjoy shopping at allbeauty, the one stop shop for beauty lovers.

Didn't you used to be called Cheap Smells?

That's right! We changed our name in 2013. As we broadened our offering from perfume into all beauty products, we thought our name should reflect that.

Did you have a sister site called ActiveBeauty.co.uk?

Yes we did! allbeauty.com joined forces with ActiveBeauty.co.uk in 2014 to bring you even more of your favourite brands.

Our journey through time

2017 The story so far

  • Shortlisted for Which? Awards Retailer of the year 2017

2016

  • Number 1 in the 2016 Which? Best Online Shops Survey
  • Opened Birmingham Fulfilment and Distribution Centre
  • Annual revenue of £62.3 Million

2015

  • Opened London office and second store and salon in Southampton
  • UK tracked delivery introduced as standard
  • Achieved 1st £1m+ gross sales day on Black Friday
  • Placed 5th in the Which? Online shopping awards

2014

  • Activebeauty.co.uk merged with allbeauty.com
  • ActivHair salon refurbished and rebranded to allbeauty - a high end beauty store and salon
  • 119 authorised brands launched on site including MoroccanOil, Kérastase and L'Occitane

2013

  • Rebranded from cheapsmells.com to allbeauty.com, reflecting the broader more aspirational product offering
  • 1.5 million orders despatched
  • Annual revenue of £49.3 Million
  • Placed 9th in the Which? Online shopping awards

2012

  • Activebeauty.co.uk logo change and new site launched
  • Highest daily visitors to cheapsmells.com topped 100,000!
  • Annual revenue of £42.6 Million
  • First recognised in the Which? Online shopping awards in 20th place

2011

  • At its peak, stock value in the warehouse was over £4million!
  • ActivHair salon acquired in Guernsey
  • 1 Million orders despatched

2010

  • Headcount reached 100!
  • 850,000 orders despatched
  • Annual revenue of £27.9 Million

2009

  • Over 1 million items despatched!
  • Offered free UK delivery on orders over £25
  • Moved to our first dedicated office, fulfilment and distribution space
  • No slow down with annual revenue of £19 Million

2008

  • activebeauty.co.uk launched - a joint venture with the ActivHair salon
  • Product offering expanded to include salon hair and skincare brands
  • Rapid growth continues with annual revenue of £8.9 Million

2007

  • Cheapsmells.com logo update and website refresh
  • Dedicated marketing and design team established and web development resource expanded
  • Huge growth of 140% with annual revenue of £4.1 Million

2006

  • Product range expanded to include prestige skincare brands such as Lancôme, La Prairie and Estée Lauder
  • Headcount grew to 15
  • Annual revenue hits £1.7 Million

2005

  • Supplier list expanded with 1000's of new products added to the site
  • Annual revenue of £1 Million!
  • International orders expanded with deliveries to 40 countries worldwide!

2004

  • Cheapsmells.com launched with 100 fragrance and beauty brands available
  • First Warehouse opened
  • Headcount of 3 by the end of year 1