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About Us

The One Stop Shop for Beauty Lovers launched in 2004 (as & ever since then it has been our mission to bring you the best beauty brands at the lowest possible prices. For the savvy beauty shopper, offers the ultimate thrill! Gorgeous fragrances, skincare, haircare & cosmetics, all at prices you can afford.

Why shop with

Thousands of great beauty bargains – Everything from indulgent treats to beauty essentials, with over 13100 lines across 450 brands.

Fantastic savings - Our prices are constantly monitored to ensure you always get the most for your money.

The best beauty brands - From premium luxury brands such as YSL, Decleor, Clarins & Jimmy Choo to cult beauty favourites, there's something for everyone.

Free UK postage for orders £20 & over and we also ship internationally.

30 day no quibble returns guarantee - Our products are 100% authentic & we're confident that you will be very happy with your purchase, but if you have any problems we're always here to help.

A dedicated Customer Service Team - Our knowledgeable, friendly team can be reached by phone or email. Click here to contact us now if you like.

Hundreds of thousands of happy Customers!

We hope you will really enjoy shopping at, the one stop shop for beauty lovers.

Didn’t you used to be called Cheap Smells?

That’s right! We changed our name in 2013. As we broadened our offering from perfume into all beauty products, we thought our name should reflect that. Find out about our name change here.

Did you have a sister site called

Yes we did! joined forces with in 2014 to bring you even more of your favourite brands. Find out more.