Yes I Am, the Fragrance Collection, includes 3 fragrances, 3 scents, 3 colours that celebrate today's generation of empowered young women: diverse, outspoken and determined to get what they want and deserve, all the while happily obsessing over celebs or sharing the latest trends in make-up. A true brand mission to empower young girls to express their identity, their independence, their uniqueness. Each of them can now choose her colour to claim a facet of her personality.
The range echoes the challenges that drive these young women. Hyper-connected, independent, bold, and unapologetic, they no longer see beauty as a diktat but as a confidence-booster and Shay Mitchell embodies this vision perfectly. Their approach to femininity serves to meet their own desires, rather than those of others; they are breaking the code and bringing new messages of femininity: claiming women independency!
Yes I Am Pink First represents the cool girl, with a delightfully sweet and fruity fragrance. It opens with raspberry and pear notes. A jasmine heart with touches of ginger flower and orange blossom. A tasty milk accord creates the base with touches of ambroxan, cardamom, and sandalwood.
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