• Contact Us
  • (0) $0.00

About Us

The One Stop Shop for Beauty Lovers

allbeauty launched in 2004 (as Cheapsmells.com) and ever since then it has been our mission to bring you the best beauty brands at the lowest possible prices. For the savvy beauty shopper, allbeauty offers the ultimate thrill! Gorgeous fragrances, skincare, haircare and cosmetics, all at prices you can afford.

Why Shop With allbeauty?
  • Thousands of great beauty bargains - Everything from indulgent treats to beauty essentials, with over 15,400 lines across 460 brands.
  • Fantastic savings - Our prices are constantly monitored to ensure you always get the most for your money.
  • The best beauty brands - From premium luxury brands to cult beauty favourites, there's something for everyone.
Why Shop With allbeauty?
  • FREE World Wide Delivery for orders $25.00 and over - most orders are dispatched in one working day and we also ship internationally.
  • 60 day no quibble returns guarantee - Our products are 100% authentic & we're confident that you will be very happy with your purchase, but if you have any problems we're always here to help.
  • A dedicated Customer Service Team - Our knowledgeable, friendly team can be reached by phone or email. Click here to contact us now if you like.
  • Hundreds of thousands of happy Customers!

We hope you will really enjoy shopping at allbeauty, the one stop shop for beauty lovers.

Didn’t you used to be called Cheap Smells?

That's right! We changed our name in 2013. As we broadened our offering from perfume into all beauty products, we thought our name should reflect that.

Did you have a sister site called ActiveBeauty.co.uk?

Yes we did! allbeauty joined forces with ActiveBeauty.co.uk in 2014 to bring you even more of your favourite brands.

Our journey through time

2017 The story so far

  • Shortlisted for Which? Awards Retailer of the year 2017


  • Number 1 in the 2016 Which? Best Online Shops Survey
  • Opened Birmingham Fulfilment and Distribution Centre
  • Annual revenue of £62.3 Million


  • Opened second store and salon in Southampton
  • UK tracked delivery introduced as standard
  • Achieved 1st £1m+ gross sales day on Black Friday
  • Placed 5th in the Which? Online shopping awards


  • Activebeauty.co.uk merged with allbeauty.com
  • ActivHair salon refurbished and rebranded to allbeauty - a high end beauty store and salon
  • 119 authorised brands launched on site including MoroccanOil, Kérastase and L'Occitane


  • Rebranded from cheapsmells.com to allbeauty.com, reflecting the broader more aspirational product offering
  • 1.5 million orders dispatched
  • Annual revenue of £49.3 Million
  • Placed 9th in the Which? Online shopping awards


  • Activebeauty.co.uk logo change and new site launched
  • Highest daily visitors to cheapsmells.com topped 100,000!
  • Annual revenue of £42.6 Million
  • First recognised in the Which? Online shopping awards in 20th place


  • At its peak, stock value in the Warehouse was over £4 Million!
  • ActivHair salon acquired in Guernsey
  • 1 Million orders dispatched


  • Headcount reached 100!
  • 850,000 orders dispatched
  • Annual revenue of £27.9 Million


  • Over 1 million items dispatched!
  • Offered free UK delivery on orders over £25
  • Moved to our first dedicated office, fulfilment and distribution space
  • No slow down with annual revenue of £19 Million


  • activebeauty.co.uk launched - a joint venture with the ActivHair salon
  • Product offering expanded to include salon hair and skincare brands
  • Rapid growth continues with annual revenue of £8.9 Million


  • Cheapsmells.com logo update and website refresh
  • Dedicated marketing and design team established and web development resource expanded
  • Huge growth of 140% with annual revenue of £4.1 Million


  • Product range expanded to include prestige skincare brands such as Lancôme, La Prairie and Estée Lauder
  • Headcount grew to 15
  • Annual revenue hits £1.7 Million


  • Supplier list expanded with 1000's of new products added to the site
  • Annual revenue of £1 Million!
  • International orders expanded with deliveries to 40 countries worldwide!


  • Cheapsmells.com launched with 100 fragrance and beauty brands available
  • First Warehouse opened
  • Headcount of 3 by the end of year 1