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What makes you feel ALIVE?
BOSS perfumes have been expertly crafted to reflect the powerful personality of the BOSS man and woman, featuring a range of refined and contemporary perfumes tailored to enhance the look of the wearer and complement their modern lifestyle.
Created entirely by women, for women, BOSS ALIVE is a fragrance for women who make bold moves.
Starring four global talents, Emma Roberts, Laura Harrier Bruna Marquezine, and Chloe Bennet, the BOSS ALIVE campaign offers a unique perspective on the experiences that make them feel most alive. The video is a fresh take on the feminine spirit captured by women enjoying the simplicity of everyday moments while out and about in Los Angeles.
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