Our Company
It's our mission to provide you with the best in beauty and fragrance, at great prices, with great service. With over 14,900 lines currently in stock, and new lines constantly added, we’re confident you’ll love what allbeauty has to offer.
We have something for everyone: from high profile bestsellers to prestige, artisan, cult and niche. Whether you’re gifting, stocking up on essentials or buying treats for yourself, allbeauty is your one stop shop. And, above all, we pride ourselves on getting our products to you, the customer, quickly and reliably.
We're really proud over 380,000 happy customers have rated us 4.8 out of 5 on Trustpilot and we believe this is down to three things: great prices, great brands, and impeccable customer service.
We were thrilled when our customers recognised our efforts by voting us for the second year running UK's number 1 in the Which? 2017 survey of Best Online Shops.
OUR JOURNEY
2004
- Cheapsmells.com Launched with 100 Fragrance and Beauty Brands Available
- First Warehouse Opened
- Headcount of 3 by the End of Year 1
2005
- Supplier List Expanded with 1000's of New Products Added to the Site
- Annual Revenue of £1 Million!
- International Orders Expanded with Deliveries to 40 Countries Worldwide!
2006
- Product Range Expanded to Include Prestige Skincare Brands Such as Lancôme, La Prairie and Estée Lauder
- Headcount Grew to 15
- Annual Revenue Hits £1.7 Million
2007
- Cheapsmells.com Logo Update and Website Refresh
- Dedicated Marketing and Design Team Established and Web Development Resource Expanded
- Huge Growth of 140% with Annual Revenue of £4.1 Million
2008
- activebeauty.co.uk Launched - A Joint Venture with the ActivHair Salon
- Product Offering Expanded to Include Salon Hair and Skincare Brands
- Rapid Growth Continues with Annual Revenue of £8.9 Million
2009
- Over 1 Million Items Dispatched!
- Offered Free UK Delivery on Orders Over £25
- Moved to Our First Dedicated Office, Fulfilment and Distribution Space
- No slow Down with Annual Revenue of £19 Million
2010
- Headcount Reached 100!
- 850,000 Orders Dispatched
- Annual Revenue of £27.9 Million
2011
- At its Peak, Stock Value in the Warehouse was Over £4 Million!
- ActivHair Salon acquired in Guernsey
- 1 Million Orders Dispatched
2012
- activebeauty.co.uk Logo Change and New Site Launched
- Highest Daily Visitors to cheapsmells.com Topped 100,000!
- Annual Revenue of £42.6 Million
- First Recognised in the Which? Online shopping awards in 20th Place
2013
- Rebranded from cheapsmells.com to allbeauty.com, Reflecting the Broader More Aspirational Product Offering
- 1.5 Million Orders Dispatched
- Annual Revenue of £49.3 Million
- Placed 9th in the Which? Online Shopping Awards
2014
- activebeauty.co.uk Merged with allbeauty.com
- ActivHair Salon Refurbished and Rebranded to allbeauty - a High End Beauty Store and Salon
- 119 Authorised Brands Launched on site Including MoroccanOil, Kérastase and L'Occitane
2015
- Opened Second Store and Salon in Southampton
- UK Tracked Delivery Introduced as Standard
- Achieved 1st £1m+ Gross Sales Day on Black Friday
- Placed 5th in the Which? Online Shopping Awards
2016
- Number 1 in the 2016 Which? Best Online Shops Survey
- Opened Birmingham Fulfilment and Distribution Centre
- Annual Revenue of £62.3 Million
2017
- Number 1 in the 2017 Which? Best Online Shops Survey
- Launched with Amex & Alipay to Give International Customers Additional Payment Method
- Over 45 Authorised Brands Launched on site Including Rituals, Calvin Klein, Hugo Boss and Paco Rabanne
- Shortlisted for Which? Awards Retailer of the Year 2017
2018
- Shortlisted for Which? Awards Retailer of the Year 2018
- Annual Revenue of £86 Million
- Launched the First allbeauty Beauty Box
- Named Which? Recommended Provider 2018 Online Retailer for Personal Care, Beauty and Wellbeing
- Authorised Brands Launched on site Including YSL, Lumene, Ralph Lauren, Cacharel and Diesel
2019
- Named Which? Recommended Provider Beauty Retailer 2019
- Number 4 in the 2019 Which? Best & Worst Shops Online Survey
- Launched Klarna Pay Later Payment Service
- Introduced our Refer a Friend Scheme
- New Brands Launched so far; Philosophy, Prai, Face Halo, Smile Makers, Masque B.A.R
OUR AWARD WINNING SERVICE
We stick to what we know best and this is reflected in our awards and customer reviews. Here are just some of the awards and accolades we have received:
2017 Which? Best Online Shop
For the second year running allbeauty was crowned as number one online shop in the 2017 Which? Best Online Shops Survey. This year beating feelunique, lookfantastic, Next, QVC to name a few, achieving a satisfaction score of 91% with customers praising our great range of products and very competitive prices.
2016 Which? Best Online Shop
allbeauty was top of the leaderboard in the 2016 Which? Best Online Shops Survey beating heavyweights Apple and John Lewis to the coveted number one spot. Achieving a customer satisfaction score of 87%, allbeauty scored highly on price, range of products and speed of delivery.
5 Star Trustpilot Rating
allbeauty has a 5 Star rating based on 157,000+ independent customer reviews and is rated the number 1 fragrance seller. Trustpilot is one of the world’s largest online review communities, and helps customers buy with confidence by sharing real shopping experiences.
4.9/5 Google Seller Rating
allbeauty is rated 4.9/5 Stars on Google. Google seller ratings are based on a number of independent sources and in order to provide consistent ratings, Google re-scales ratings and filters out reviews that Google considers to be untrustworthy or otherwise questionable.
5 Star Customer Rating
The allbeauty shop on Amazon has been trading for over ten years and has a 5 Star customer rating. Based on over 52,000 independant customer reviews, 97% are positive and this is improving with the most recent 90 days at 98% positive.
