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INTRODUCING MY WAY; THE NEW FEMININE FRAGRANCE BY GIORGIO ARMANI
Giorgio Armani, designer of timeless fragrances, unveils its new fragrance; MY WAY. Through meaningful connections to others, one finds the path to the truest version of oneself.
I AM WHAT I LIVE
MY WAY is inspired by the genuine search for meaning and authenticity that lies outside oneself, ultimately creating a more profound way of being. Through the influence of serendipitous encounters and new experiences, one discovers one's own multifaceted depths. Intimate yet universal, "I am what I live" encapsulates this ethos.
FINDING ON HER OWN PATH
A fragrance for a new generation, MY WAY encapsulates curiosity and connections, embodied by a woman looking for experiences that challenge her preconceptions and take her into new, unchartered territory. She seeks out meaningful, authentic ways of connecting with others. Through truly learning from others, she reinvents and finds herself. Embodied by authentic and unfiltered beauty, actor Adria Arjona.
She is curious and open. Learning from others, whilst discovering the world is how she forms a stronger sense of self. "You can take anything away from me, but you can't take away what I've lived" Adria Arjona, Global Ambassador for MY WAY.
CAPTURING MEANINGFUL ENCOUNTERS OF THE WORLD
MY WAY is a contemporary floral fragrance with a fusion of white flowers at its heart. The fragrance is composed of the finest natural ingredients: Vanilla is sourced from Madagascar, while the Tuberose is harvested in India. In creating the notes, craftsmanship meets innovation, as the Tuberose heart is extracted using molecular distillation, allowing the perfumers to select the creamy, velvety facets tailor-made for MY WAY. The Orange blossom note is extracted in Egypt using an innovative, exclusive and entirely natural enfleurage process, whose cold extraction method infuses the Orange flowers in Orange essence. The artisanal approach finally translates in the manual weighing and blending of the fragrance's concentrate in Grasse creates pure, highly-refined notes with enhanced radiance and naturality.
CAPTURING LIVED EXPERIENCES IN A BOTTLE
MY WAY's sleek design and transparent glass, combined with vibrant pink juice, explore the multiple facets of femininity and gives light and luminosity. The deep blue rounded cap, a new interpretation of the iconic Armani stone, acts as a metaphor for the planet and encapsulates all of ones experiences with others. With a golden ring around the cap and real rich fabric around the collar, creating a timeless couture accessory. An elegant bottle of true Armani contrasts acting as a talisman as you find your own path.
CAPTURING A LIVED EXPERIENCE
Directed and photographed by Hunter & Gatti, the MY WAY campaign captures Adria Arjona's adventure, with the Spanish creative duo following her as she experiences meaningful encounters with people and places around the world. More than a campaign, the unretouched film is a live experience capturing Adria as she arrives at these authentic moments of connection with others, through the rituals of their diverse cultures.
Fragrance Family: Floral
Top notes: Bergamot from Calabria & Orange Blossom from Egypt
Heart notes: Tuberose & Jasmine from India
Base notes: Cedarwood from Virginia, Vanilla from Madagascar & White Musks
- My Way
- Armani
- 90ml
Frequently Bought Together
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Total Price: £130.80
Add both to basket
Armani My Way Eau de Parfum Refillable Spray 90ml
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RRP: £130.00
£101.50
Save: £28.50
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4 £25.37 with klarna later Learn more
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INTRODUCING MY WAY; THE NEW FEMININE FRAGRANCE BY GIORGIO ARMANI
Giorgio Armani, designer of timeless fragrances, unveils its new fragrance; MY WAY. Through meaningful connections to others, one finds the path to the truest version of oneself.
I AM WHAT I LIVE
MY WAY is inspired by the genuine search for meaning and authenticity that lies outside oneself, ultimately creating a more profound way of being. Through the influence of serendipitous encounters and new experiences, one discovers one's own multifaceted depths. Intimate yet universal, "I am what I live" encapsulates this ethos.
FINDING ON HER OWN PATH
A fragrance for a new generation, MY WAY encapsulates curiosity and connections, embodied by a woman looking for experiences that challenge her preconceptions and take her into new, unchartered territory. She seeks out meaningful, authentic ways of connecting with others. Through truly learning from others, she reinvents and finds herself. Embodied by authentic and unfiltered beauty, actor Adria Arjona.
She is curious and open. Learning from others, whilst discovering the world is how she forms a stronger sense of self. "You can take anything away from me, but you can't take away what I've lived" Adria Arjona, Global Ambassador for MY WAY.
CAPTURING MEANINGFUL ENCOUNTERS OF THE WORLD
MY WAY is a contemporary floral fragrance with a fusion of white flowers at its heart. The fragrance is composed of the finest natural ingredients: Vanilla is sourced from Madagascar, while the Tuberose is harvested in India. In creating the notes, craftsmanship meets innovation, as the Tuberose heart is extracted using molecular distillation, allowing the perfumers to select the creamy, velvety facets tailor-made for MY WAY. The Orange blossom note is extracted in Egypt using an innovative, exclusive and entirely natural enfleurage process, whose cold extraction method infuses the Orange flowers in Orange essence. The artisanal approach finally translates in the manual weighing and blending of the fragrance's concentrate in Grasse creates pure, highly-refined notes with enhanced radiance and naturality.
CAPTURING LIVED EXPERIENCES IN A BOTTLE
MY WAY's sleek design and transparent glass, combined with vibrant pink juice, explore the multiple facets of femininity and gives light and luminosity. The deep blue rounded cap, a new interpretation of the iconic Armani stone, acts as a metaphor for the planet and encapsulates all of ones experiences with others. With a golden ring around the cap and real rich fabric around the collar, creating a timeless couture accessory. An elegant bottle of true Armani contrasts acting as a talisman as you find your own path.
CAPTURING A LIVED EXPERIENCE
Directed and photographed by Hunter & Gatti, the MY WAY campaign captures Adria Arjona's adventure, with the Spanish creative duo following her as she experiences meaningful encounters with people and places around the world. More than a campaign, the unretouched film is a live experience capturing Adria as she arrives at these authentic moments of connection with others, through the rituals of their diverse cultures.
Fragrance Family: Floral
Top notes: Bergamot from Calabria & Orange Blossom from Egypt
Heart notes: Tuberose & Jasmine from India
Base notes: Cedarwood from Virginia, Vanilla from Madagascar & White Musks
- My Way
- Armani
- 90ml
Frequently Bought Together
+
Total Price: £130.80
Add both to basket
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Customer Reviews
Top Customer Reviews
Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of allbeauty.
Lovely pefume
Lovely pefume
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RECEIVED THE WRONG I...
RECEIVED THE WRONG ITEM FROM THEM
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Smells amazing
Smells amazing
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Good purchase
Good purchase
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👠perfect
👠perfect
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Beautiful fragrance
Beautiful fragrance
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Amazing and long las...
Amazing and long lasting smell. Very pretty bottle as well.
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Ordered for my daugh...
Ordered for my daughter for Christmas as she says its the nicest perfme shes tried for a long time. I might be ordering another one when Ive tried a bit of hers!
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Didnt delivery the c...
Didnt delivery the correct item. Josh
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So enticing
So enticing
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