2004
- Cheapsmells.com launched with 100 fragrance and beauty brands available
- First Warehouse opened
- Headcount of 3 by the end of year 1
2005
- Supplier list expanded with 1000's of new products added to the site
- Annual revenue of £1 Million!
- International orders expanded with deliveries to 40 countries worldwide!
2006
- Product range expanded to include prestige skincare brands such as Lancôme, La Prairie and Estée Lauder
- Headcount grew to 15
- Annual revenue hits £1.7 Million
2007
- Cheapsmells.com logo update and website refresh
- Dedicated marketing and design team established and web development resource expanded
- Huge growth of 140% with annual revenue of £4.1 Million
2008
- activebeauty.co.uk launched - a joint venture with the ActivHair salon
- Product offering expanded to include salon hair and skincare brands
- Rapid growth continues with annual revenue of £8.9 Million
2009
- Over 1 million items dispatched!
- Offered free UK delivery on orders over £25
- Moved to our first dedicated office, fulfilment and distribution space
- No slow down with annual revenue of £19 Million
2010
- Headcount reached 100!
- 850,000 orders dispatched
- Annual revenue of £27.9 Million
2011
- At its peak, stock value in the Warehouse was over £4 Million!
- ActivHair salon acquired in Guernsey
- 1 Million orders dispatched
2012
- Activebeauty.co.uk logo change and new site launched
- Highest daily visitors to cheapsmells.com topped 100,000!
- Annual revenue of £42.6 Million
- First recognised in the Which? Online shopping awards in 20th place
2013
- Rebranded from cheapsmells.com to allbeauty.com, reflecting the broader more aspirational product offering
- 1.5 million orders dispatched
- Annual revenue of £49.3 Million
- Placed 9th in the Which? Online shopping awards
2014
- Activebeauty.co.uk merged with allbeauty.com
- ActivHair salon refurbished and rebranded to allbeauty - a high end beauty store and salon
- 119 authorised brands launched on site including MoroccanOil, Kérastase and L'Occitane
2015
- Opened second store and salon in Southampton
- UK tracked delivery introduced as standard
- Achieved 1st £1m+ gross sales day on Black Friday
- Placed 5th in the Which? Online shopping awards
2016
- Number 1 in the 2016 Which? Best Online Shops Survey
- Opened Birmingham Fulfilment and Distribution Centre
- Annual revenue of £62.3 Million
2017
- Number 1 in the 2017 Which? Best Online Shops Survey
- Launched with Amex & Alipay to give international customers additional payment method
- Over 45 authorised brands launched on site including Rituals, Calvin Klein, Hugo Boss and Paco Rabanne.
- Shortlisted for Which? Awards Retailer of the year 2017
2018
- Shortlisted for Which? Awards Retailer of the year 2018
- Annual revenue of £86 Million
- Launched the first allbeauty beauty box
- Named Which? Recommended Provider 2018 Online Retailer for Personal Care, Beauty and Wellbeing
- Authorised brands launched on site including YSL, Lumene, Ralph Lauren, Cacharel and Diesel
2019
- Named Which? Recommended Provider Beauty Retailer 2019
- Number 4 in the 2019 Which? Best & Worst Shops Online Survey
- Launched Klarna pay later payment service
- Introduced our Refer a Friend scheme
- New Brands Launched so far; Philosophy, Prai, Face Halo, Smile Makers, Masque B.A.R.