Kérastase Blond Absolu Masque Ultra-Violet: Anti-Brass Blonde Perfecting Purple Masque 200ml

Ideal for natural, lightened or highlighted cool blonde hair in need of neutralisation, this rich purple mask penetrates the hair fibre to remove unwanted yellow undertones and brassiness, while deeply hydrating and restoring hair strands.

The powerful combination of Hyaluronic Acid and Edelweiss flower soothes hair, protecting it from daily oxidation and pollution particles. This non-staining hair mask can be used once a week, or as often as needed to neutralise brassy tones and keep your blonde hair luminous and cool.

To use: Apply on washed and towel-dried hair. Massage onto lengths and ends. Leave-in for 5 minutes for light neutralisation or longer (up to 10 minutes) for stronger neutralisation. Add water, emulsify and rinse thoroughly.

Today, more than ever, the world needs care – responsible and sustainable care.

Since 2013, Kérastase has resolved to extend its expertise in the art of care by committing to using less virgin plastic. Drawing on their excellence in innovation, finding new ways to cut down on waste and empower their customers to make more sustainable choices.
Kérastase is committed to optimising packaging whenever possible, using less virgin materials and more recycled materials, recyclable packaging and refillable delivery systems. Beginning with shampoo bottles and branching out to more and more products, they are creating a sustainable packaging program, with many more refill innovations to follow.

Kérastase is also committed to more sustainable production and since 2019 their factory in Burgos, Spain has achieved carbon neutrality by improving energy efficiency and using 100% renewable energy. Since 2017 the Burgos production facility has also been a ‘waterloop’ factory. This means that 100% of the water used for production processes is recycled and reused in a closed loop. The External water network is only used in the composition of the products or for employee’s day to day needs.

Aqua / Water / Eau, Cetearyl Alcohol, Paraffinum Liquidum / Mineral Oil / Huile Minerale, Dipalmitoylethyl Hydroxyethylmonium Methosulfate, Cetyl Esters, Parfum / Fragrance, Cetrimonium Chloride, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Caprylyl Glycol, Salicylic Acid, Ci 60730 / Acid Violet 43, Limonene, Glycerin, Sodium Hyaluronate, Tocopherol, Ci 45100 / Acid Red 52, Leontopodium Alpinum Flower/Leaf Extract, Malva Sylvestris Flower Extract / Mallow Flower Extract, Potassium Sorbate

How to Use:\nStart with freshly washed hair and gently towel-dry to remove excess water. Apply Kérastase Blond Absolu Masque Ultra-Violet to the lengths and ends, avoiding the roots. Distribute evenly through the hair and leave on for around 3–5 minutes, or up to 10 minutes if stronger neutralisation is desired. Add a little water, emulsify, then rinse thoroughly.\n\nFrequency:\nUse once a week or as often as needed to help control brassiness, following the guidance on the product packaging or your hairdresser’s recommendation.\n\nApplication Technique:\nWork the mask through sections of hair using your fingers or a wide-tooth comb to ensure even coverage. Rinse until the water runs clear before styling as usual.\n\nBest Practices:\nApply to clean, shampooed hair for best results and adjust the leave-on time according to how cool you’d like your blonde to look. Follow with your preferred styling products and use a heat protectant before blow-drying.\n\nSafety Tips:\nFor external use only. Avoid contact

- Helps to neutralise unwanted yellow and brassy tones for a cooler-looking blonde between salon visits\n- Enriched with hyaluronic acid and edelweiss flower to support hydration and care for sensitised, lightened hair\n- Creamy violet texture coats each strand, leaving hair feeling softer, smoother and more manageable\n- Fits easily into a blonde care routine as a weekly or occasional toning treatment when colour needs a gentle refresh