Matrix Food For Soft Hydrating Shampoo for Dry Hair 1000ml

Matrix Food For Soft Hydrating Shampoo for Dry Hair 1000ml is a professional shampoo designed to give dry, brittle hair a smoother, softer feel without weighing it down. The creamy, liquid formula gently lifts away impurities and excess oil while respecting the hair’s natural moisture balance. Infused with avocado oil and hyaluronic acid, it helps to replenish hydration, leaving hair feeling supple, more manageable and with a healthy-looking shine. The vegan formula is suitable for all dry hair types and is safe for colour-treated hair, making it a versatile choice for everyday care.

This shampoo fits easily into a regular haircare routine as the cleansing step before conditioner or a treatment mask. Used consistently as part of the Food For Soft system, it supports hair that looks less frizzy and feels touchably soft for longer. The fragrance, with notes of buttery toffee, sweet vanilla and warm amber, adds a comforting, salon-like experience in the shower. Ideal for anyone whose hair feels rough, dull or dehydrated, it helps to keep lengths feeling nourished, smooth and refreshed after every wash.

Aqua / Water / Eau, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Glycol Distearate, Hexylene Glycol, Parfum / Fragrance, Cocamide Mea, Citric Acid, Sodium Benzoate, Sodium Hydroxide, Dimethicone, Carbomer, Coco-Betaine, Salicylic Acid, Guar Hydroxypropyltrimonium Chloride, Menthol, Amodimethicone, Glycerin, Persea Gratissima Oil / Avocado Oil, Linalool, Trideceth-10, Benzyl Salicylate, Benzyl Alcohol, Coumarin, Peg-100 Stearate, Steareth-6, Sodium Hyaluronate, Limonene, Trideceth-3, Phenoxyethanol, Fumaric Acid, Acetic Acid, Tocopherol, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Rosmarinus Officinalis Leaf Extract / Rosemary Leaf Extract

How to Use:
Wet hair thoroughly. Apply a coin- or quarter-sized amount of Matrix Food For Soft Hydrating Shampoo to the scalp and roots. Gently massage into a lather, working through to the lengths. Rinse thoroughly with warm water. Repeat if desired, then follow with conditioner or a hydrating mask and oil from your routine.

Frequency:
Use as needed, or whenever you wash your hair, according to the product instructions.

Application Technique:
Apply to wet hair, concentrating on the scalp first, then smoothing the lather through mid-lengths and ends. Rinse until the water runs clear before applying conditioner or treatment.

Best Practices:
Use on thoroughly wet hair to help the formula spread evenly. Comb hair gently after conditioning to minimise tugging on dry, fragile strands. Pair with a hydrating conditioner or mask for added softness and shine.

Safety Tips:
Avoid contact with eyes; if this occurs, rinse immediately with plenty of water. For external use only. Discontinue use if irritation occurs and keep out of reach of children. Always follow any additional guidance on the product packaging.

- Designed for dry, brittle hair, this shampoo helps to cleanse without stripping, leaving hair feeling soft and comfortable.
- Infused with avocado oil and hyaluronic acid, the formula supports lasting hydration and a smoother, more nourished look.
- Works as part of the Food For Soft system to promote hair that feels touchably soft for up to 72 hours with added shine and reduced frizz.
- Vegan and safe for colour-treated hair, it suits a wide range of hair types looking for gentle yet effective daily care.