milk_shake Lifestyling Blow-Dry Primer 200ml

milk_shake Lifestyling Blow-Dry Primer is a lightweight pre-styling lotion designed to give hair a fuller, more polished look before blow-drying. The non-aerosol mousse texture turns into a soft foam that spreads easily through damp hair, helping to boost body and texture while supporting a smoother, shinier finish. Enriched with milk proteins, quinoa proteins, Integrity 41® sunflower extract, chestnut extract and fruit extracts from apple, lemon and bilberry, the formula helps to condition the hair, protect colour and provide heat protection during styling.

Ideal for all hair types, including fine or colour-treated hair, this primer fits seamlessly into a regular wash-and-style routine whenever you blow-dry. It’s designed to help reduce drying time, support longer-lasting styles and minimise the look of frizz, leaving hair feeling soft yet controlled. A fresh, fruity fragrance with notes of pineapple, citrus and soft florals adds a subtle sensorial touch every time you style.

Why we love it
- Lightweight foam texture that helps to boost body and texture without weighing hair down
- Enriched with milk proteins, quinoa proteins and Integrity 41® to support softness, shine and colour protection
- Designed to protect hair from heat, reduce drying time and help styles last longer
- Suitable for all hair types, especially fine or colour-treated hair looking for fuller, smoother blow-dries

How to use
How to Use:
Start with freshly washed, towel-dried hair. Shake the product well and dispense a small, coin-sized amount of foam into your hands. Apply evenly through damp hair from roots to ends. Comb or brush through to distribute, then blow-dry and style as desired.

Frequency:
Use as needed whenever you blow-dry or heat style your hair, according to the product instructions.

Application Technique:
Work the foam through sections of damp hair, focusing on mid-lengths and ends where extra body and protection are most needed. Use a round brush at the roots while blow-drying to encourage lift and volume. Do not rinse out; leave in the hair during styling.

Best Practices:
Apply to clean hair for best results and avoid overloading with product, especially on fine hair; you can always add a little more if required. Layer with other compatible styling products only if needed and allow the hair to dry fully before using additional heated tools.

Safety Tips:
Avoid contact with eyes. Use externally only and keep out of reach of children. Discontinue use if irritation occurs and follow any additional guidance on the packaging.

Aqua (Water), Alcohol Denat., Pvp, Cocamidopropyl Betaine, Polysorbate 20, Polyquaternium-28, Hydrolyzed Milk Protein, Pyrus Malus (Apple) Fruit Extract, Citrus Limon (Lemon) Fruit Extract, Vaccinium Myrtillus Fruit Extract, Hydrolyzed Chestnut Extract, Hydrolyzed Quinoa, Helianthus Annuus (Sunflower) Seed Extract, Ethylhexyl Methoxycinnamate, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Phenoxyethanol, Parfum (Fragrance), Chlorphenesin, Ethylhexylglycerin, Butylene Glycol, Citric Acid, Potassium Sorbate, Sodium Benzoate, Glycine, Caprylyl Glycol, Sodium Chloride, Sodium Lactate, Sodium Citrate, Coumarin, Hexyl Cinnamal, Limonene, Linalool, Benzyl Alcohol, Ci 16035 (Red 40)

How to Use:
Start with freshly washed, towel-dried hair. Shake the product well and dispense a small, coin-sized amount of foam into your hands. Apply evenly through damp hair from roots to ends. Comb or brush through to distribute, then blow-dry and style as desired.

Frequency:
Use as needed whenever you blow-dry or heat style your hair, according to the product instructions.

Application Technique:
Work the foam through sections of damp hair, focusing on mid-lengths and ends where extra body and protection are most needed. Use a round brush at the roots while blow-drying to encourage lift and volume. Do not rinse out; leave in the hair during styling.

Best Practices:
Apply to clean hair for best results and avoid overloading with product, especially on fine hair; you can always add a little more if required. Layer with other compatible styling products only if needed and allow the hair to dry fully before using additional heated tools.

Safety Tips:
Avoid contact with eyes. Use externally only and keep ou

- Lightweight foam texture that helps to boost body and texture without weighing hair down
- Enriched with milk proteins, quinoa proteins and Integrity 41® to support softness, shine and colour protection
- Designed to protect hair from heat, reduce drying time and help styles last longer
- Suitable for all hair types, especially fine or colour-treated hair looking for fuller, smoother blow-dries