EASTER SALE | Up to 50% OFF + Up To Extra 20% | Code: TREAT
EASTER SALE | Up to 50% OFF + Up To Extra 20% | Code: TREAT

Your eyes can't keep a secret...they're the first to show signs of age & stress. It's Potent! Eye Cream fades dark circles & helps smooth fine lines for brighter, younger-looking eyes. Contains a peptide complex known to help restore elasticity & firmness, a blend of hydrating botanical extracts and loquat extract, known to help protect the skin from free radical damage.

Moisturising
Pairs perfectly with concealer
Great for daily use

To use: Lay off the snooze button, gorgeous. Rise, then apply It's Potent! delicately under the eyes. For extra sleepy eye support, dab on erase paste and blend to conceal & brighten those dark circles. For those extra woozy mornings, mix a little bit of ooh la lift into It's Potent! to get those eyes in shipshape, sailor.

Beauty Tip: Apply a generous amount while you meditate for a spa-at-home treat.

Ingredients coming soon.
Skincare

Customer Reviews

4.86 stars out of a maximum of 5
14 reviews
51 stars out of a maximum of 1
13
41 stars out of a maximum of 1
0
31 stars out of a maximum of 1
1
21 stars out of a maximum of 1
0
11 stars out of a maximum of 1
0
Read all reviews

Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of Allbeauty.

I find it very usefu...

5 stars out of a maximum of 5

I find it very useful and effective.

2023-03-18by Catlady**Verified Purchase**

Was this helpful?

This is good value c...

5 stars out of a maximum of 5

This is good value compared to the price in stores.

2022-02-26by Sue Bateman**Verified Purchase**

Was this helpful?

Good product, excell...

5 stars out of a maximum of 5

Good product, excellent price

2021-12-26by Customer**Verified Purchase**

Was this helpful?

It's not the most re...

5 stars out of a maximum of 5

It's not the most reasonable eye cream that I have purchased, but the best I have ever used & will continue to purchase.

2021-07-05by Melany**Verified Purchase**

Was this helpful?

Feels nice when you ...

3 stars out of a maximum of 5

Feels nice when you put under eye - it's cooling and thick so doesn't run...whilst I like the product, I can't say I've noticed a difference yet and it does seem very expensive for such a small pot.

2021-06-01by Rachel Morton**Verified Purchase**

Was this helpful?

Great product!

5 stars out of a maximum of 5

Great product!

2021-03-15by Ruth **Verified Purchase**

Was this helpful?

Used this for years ...

5 stars out of a maximum of 5

Used this for years love it.

2020-10-18by Mary Jane**Verified Purchase**

Was this helpful?

Quick delivery and p...

5 stars out of a maximum of 5

Quick delivery and pleased with purchase

2020-07-11by Jacqueline**Verified Purchase**

Was this helpful?

Time to pamper

5 stars out of a maximum of 5

Time to pamper

2020-04-12by sally struthers**Verified Purchase**

Was this helpful?

Great product

5 stars out of a maximum of 5

Great product

2020-03-29by Grace**Verified Purchase**

Was this helpful?