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London Fashion Week

London Fashion Week
Writer and expert4 years ago
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allbeauty presents London Fashion Week, Reimagined

Autumn - a time for new routines as the clocks go back, we return to work and switch up our wardrobes for the colder season! We’re not just talking clothing either - now is the time to get playful with smoky eyes and vampy lips. Signature looks for AW20 are a bold red lip and winged eyeliner, two styles which don’t leave a lot of room for error! So, get practising your liner application and experiment with the oh-so-many shades of red lipsticks to find your perfect pairing. 

At allbeauty, September’s London Fashion Week is one of the highlights of our year, as we wait with eager anticipation to see the looks and trends from the movers and shakers who shape the fashion world.  The British Fashion Council have announced that some shows will be going ahead, as brands look to merge physical shows with digital offerings.

London Fashion Week is more than just makeup, it’s a chance to see the creative expression of the biggest names in fashion. With the majority of fashion houses diversifying into fragrance, we’ve got everything you need to bring the top luxury designer brands into your own collection. Whether you’re bold and adventurous, or classic and refined, we’ve got just the designer for you - read on for our allbeauty LFW line up! First down the runway is Stella McCartney…

Stella McCartney

Visionary fashionista and animal-rights activist, Stella McCartney is one of the UK’s most renowned fashion designers. Her latest collection is all about print, with nautical stripes and polka dots taking centre stage. Why not enjoy a perfume equally as bold, like one of her newest fragrances, Pop Bluebell.

Stella McCartney Pop Bluebell

The second edition of her Pop collection, Pop Bluebell is a superbly fresh scent straight out of a cottage garden. Notes include bellflower, violet, tomato leaf and tuberose on a base of cedar and musk.

Or, if you’re looking for something a little more seductive, try best-selling Stella by Stella McCartney. Heavy and beautiful, this elegant fragrance has notes of rose, peony, amber and mandarin orange.


A brand synonymous with London, Burberry never fails to impress on the catwalk. Though their seasonal collections always bring exciting new ideas, Burberry is best known for their classic colours and prints, like the iconic beige raincoat with tartan lining. It’s perhaps no surprise then that our best-selling Burberry perfume isn’t one of the newer range, but Burberry For Women, first launched in 1995.

Burberry For WomenDesigned for the London woman, this fragrance is all at once simple and complex, and utterly charming. The main notes are peach, apricot, pear and vanilla, balanced against cedar and sandalwood.

Yves Saint Laurent

2020 has seen Yves Saint Laurent championing bourgeois sexuality in their collections, with tailored jackets adorned in gilt and velvet, paired with oh-so-tight latex trousers. With the concept of “freedom” at the heart of their brand, YSL creates some of the most empowering fragrances for women, ranging from traditionally “feminine” scents to those altogether more modern.Yves Saint Laurent Black Opium Storm Illusion

One of their most recent releases, Storm Illusion is a 2020 limited edition bottle of their popular Black Opium fragrance, a variation from YSL’s timeless Opium collection. Notes of vanilla, coffee, pear, jasmine and patchouli dominate this epic “rock’n’roll” fragrance which is faced by the stunning Zoë Kravitz.


Italian luxury fashion house Moschino has been making waves in the industry since 1983. Their eclectic prints, bold designs and brave new ideas have gained them a cult following, with each collection bringing in a new wave of acclaim, particularly from younger audiences. A prime example of their unique take on design is Moschino I Love Love.

Moschino I Love LoveOne of our best-selling Moschino perfumes, I Love Love combines citrus notes of grapefruit and orange with delicate florals on a base of wood. The bottle may look well-suited to a modern art museum, but the fragrance has a timeless quality that will keep you reaching for more.


We can all identify with the hallmark “J’adore Dior”, right? Effortlessly classy and elegant in that oh-so-French way, Dior will never go out of style.  A staple of any runway, the only thing that rivals the brand’s iconic fashion pieces are its fragrances. And, if we’re talking about timeless Dior, it has to be Poison.

Dior PoisonFruity, woody, dark and mysterious, Poison combines notes of wild berries, plum and honey, with floral elements like rose, jasmine and tuberose. The richness of the fragrance comes from musk, anise, amber and a wide selection of woods.


The designer synonymous with “jet-set chic”, Valentino is the type of brand most of us associate with Italian fashion. Sleek, refined and masterfully crafted, Valentino’s timeless creations extend from fashion to fragrance, with Donna being a shining example.

Valentino DonnaA powdery, floral fragrance that has been incredibly popular since its launch in 2015, Valentino Donna has notes of bergamot, rose, iris and vanilla against a base of patchouli and leather. If you’re looking for a feminine perfume which is unmistakably classy, this is the one for you.


We’re bringing you something a little different for our Versace fragrance choice, with a variety of miniatures. Why? Well, in our opinion too many women still aren’t aware of how beautiful Versace fragrances are. So, what better way to get acquainted than by trying five of them!?Versace Variety Gift Set Included in this set, you’ll receive:

• Versense Versace Eau de Toilette Spray 5ml

Floral and woody, Versense is a fresh perfume with notes of bergamot, prickly pear, mandarin, sea daffodil, cardamom and jasmine. 

• Yellow Diamond Eau de Toilette Spray 5ml

The perfect spring/summer scent, Yellow Diamond has notes of citron, pear sorbet, orange blossom, mimosa and water lily. 

• Bright Crystal Eau de Toilette Spray 5ml

Refreshing and vibrant, Bright Crystal has fruity notes of pomegranate and yuzu over magnolia, peony and lotus flowers. 

• Crystal Noir Eau de Toilette Spray 5ml

A floral/oriental fragrance ideal for evenings, with notes of cardamom, pepper and ginger over gardenia, peony and orange blossom and a sensuous base.

• Vanitas Eau de Parfum Spray 4.5ml

A light floral, with notes of rose, freesia, osmanthus and Tahitian tiaré flower over cedar and tonka bean.At first glance, fashion and fragrance may not seem obviously linked, but the diversity of the examples we’ve highlighted in today’s article show us that the two are more similar than one might think. Both fragrance and fashion help you express your unique personal style and tell the world who you are. The right scent can be just as impactful to your image as the clothes you choose to wear, so choose well!
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