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Alterna goes beyond typical haircare, offering sensorial rituals and skincare-inspired formulas for transformative self-care. Whether at the salon or at home, Alterna is essential for those valuing self-expression.

Experience the brilliance of Alterna's Moisture Shampoo, bringing radiance and vitality to brittle hair. This formula not only moisturises and protects colour but also strengthens hair, leaving your locks looking youthful and resilient. Pair it with this lightweight leave-in conditioner for easy detangling and priming of fine, dry hair.

Or indulge in Alterna's leave-in smoothing gelee, a hydrating marvel that tames frizz and adds definition with a glossy finish. Suitable for various hair types, it enhances beauty in your everyday self-care routine, providing a touch of luxury to your hair care ritual.

Explore Alterna’s haircare products at allbeauty to restore hydration, strength, vibrancy and elasticity to your hair.

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