Initio

Initio Parfums Privés blends luxury perfumery with emotional impact, crafting bold, unisex fragrances designed to stir the senses and leave a lasting impression. Founded in 2015, the brand explores the deeper connection between scent and mood — from seduction and confidence to inner harmony. Each fragrance is built with rich, high‑quality ingredients and a fearless approach to creation. Whether you're drawn to soft musks or intense oud, Initio offers perfumes that go beyond the surface — powerful, expressive, and unforgettable.