Brighten, firm, and protect your skin with the Drunk Elephant C-Firma Fresh Day Serum. This potent 15% Vitamin C serum is designed to be mixed by you before its first use to ensure maximum potency and freshness. By neutralising environmental stressors and reversing signs of photo-damage, it promotes a happy and optimistic complexion, leaving you with skin that looks remarkably radiant and self-assured.

Formulated at a skin-compatible pH of 2.5, C-Firma Fresh features a powerful antioxidant complex of l-ascorbic acid, ferulic acid, and Vitamin E. This clinical glamour staple stays active on the skin for up to 72 hours and cannot be washed or rubbed off, providing a long-lasting shield against pollution and free radicals.

To use: Upon first use, pour the liquid serum base into the vial containing the 15% l-ascorbic acid powder. Shake for one minute until the powder is dissolved. Insert the vial into the opaque outer container. In the morning, apply one pump to a clean, dry face, neck, and chest. Mix it with B-Hydra for an extra shot of hydration and Protini Cream for a firming, brightening start to your day.

Vitamin C works best when paired with sun protection. Always follow up with a broad-spectrum sunscreen.