Imagine an instant, noticeable, stunning hit of vibrancy — the kind of punch that boosts the brilliance of hair colour. That’s what you get with Glow Beyond, the anti-fade serum that puts the spotlight on radiance while helping to protect hair against harsh, colour-fading UV rays. Formulated with rich Camellia Oil and Pomegranate Fruit Extract, this glossing serum highlights and helps prolong the freshness of fabulous hair colour.

- Helps prevent hair colour from fading off-tone when exposed to UV or sunlight
- Instantly increases shine
- Boosts colour vibrancy and provides softness
- Reduces frizz for smoother hair in just one use
- Guards against the hair-dulling effects of pollution*
*laboratory tested using pollution particles

Camelia Oil
Stocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair.

Pomegranate Fruit Extract
Exceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colourful protect the longevity of hair colour.

Smartrelease™ Technology
The one-of-a-kind liposome delivery system, packs a punch-continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

To use: Apply 1-2 pumps to damp or dry hair. Style as usual.