PAYDAY SALE - SAVE UP TO 60% OFF RRP
PAYDAY SALE - SAVE UP TO 60% OFF RRP

This highly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. A sulphate-free formula creates a rich lather to neutralise brassiness and boost brightness after one use for all blonde, lightened, and grey hair. Natural or stylist-created, root-to-tip or balayage, every client can benefit using this as part of their Blonde Maintenance Routine for the best blonde yet.

Scientifically Proven:
3x Brighter*
*Compared to top purple shampoos

PRO TIP: Pre-wash with No.4 BOND MAINTENANCE™ SHAMPOO to remove any product buildup.

To use: Apply to wet hair. Lather fully and let process 1-3 minutes. Rinse. For more intense toning, leave on hair up to 5 minutes. Follow with No.5 BOND MAINTENANCE™ CONDITIONER for everyday moisture or No.8 BOND INTENSE MOISTURE MASK for extra hydration.

Where: Apply to wet hair, lather fully, and let process.
When: 2-3 times per week or as often as needed to neutralize unwanted brassiness.
For: All blonde, lightened, and grey hair.

OLAPLEX products are thoroughly tested in-house and by independent third-party laboratories for safety and efficacy. This product testing includes the industry standard Human Repeat Insult Patch Test (HRIPT), which tests for skin irritation or sensitivity. All OLAPLEX products have passed the HRIPT, meaning the products show no signs of causing irritation, inflammation, or sensitivity.

Frequently Bought Together

Olaplex Shampoo No.4P Blonde Enhancer Toning Shampoo 250ml

This item

Olaplex Shampoo No.4P Blonde Enhancer Toning Shampoo 250ml

£21.00
£28.00Save £7.00
4.73 stars out of a maximum of 5
+
Olaplex Conditioner  No.5 Bond Maintenance 250ml

Recommended Item

Olaplex Conditioner No.5 Bond Maintenance 250ml

£20.50
£28.00Save £7.50
Total Price:£41.50
Add both to basket

You may also like

Customer Reviews

4.73 stars out of a maximum of 5
37 reviews
51 stars out of a maximum of 1
29
41 stars out of a maximum of 1
7
31 stars out of a maximum of 1
0
21 stars out of a maximum of 1
1
11 stars out of a maximum of 1
0
Read all reviews

Top Customer Reviews

Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

Love this shampoo !!...

5 stars out of a maximum of 5

Love this shampoo !!! Excellent value, service and delivery

2025-05-18by sharon timber**Verified Purchase**

Was this helpful?

Definitely takes the...

5 stars out of a maximum of 5

Definitely takes the yellow out of my hair (result of having a water softener installed!)

2023-02-16by Debra Sutton**Verified Purchase**

Was this helpful?

Works well to bright...

4 stars out of a maximum of 5

Works well to brighten my highlighted hair.

2023-02-06by Jeanette Hughes**Verified Purchase**

Was this helpful?

Use this on my natur...

5 stars out of a maximum of 5

Use this on my natural white hair, it removes any yellowing and conditions it beautifully! Lasts a very long time!

2022-11-14by Martyn**Verified Purchase**

Was this helpful?

Great for lifting ha...

4 stars out of a maximum of 5

Great for lifting hair colour, hides brassiness.

2022-08-10by Ann Barnet**Verified Purchase**

Was this helpful?

Great product if you...

5 stars out of a maximum of 5

Great product if you have highlighted hair, it really helps keep the colour brighter for longer.

2022-07-01by Donna**Verified Purchase**

Was this helpful?

Only shampoo keeps m...

5 stars out of a maximum of 5

Only shampoo keeps my hair from yellow

2022-05-03by Eileen**Verified Purchase**

Was this helpful?

One of the best silv...

5 stars out of a maximum of 5

One of the best silver shampoos out there. I've tried a few but always left my hair feeling very brassy or very tangled with a very dry feel to them. This one however is the complete opposite, my hair feel very soft and light after the wash. Also it sustains my hair colour very well.

2022-04-25by Louiziana Sinani**Verified Purchase**

Was this helpful?

Fabulous vslue for e...

5 stars out of a maximum of 5

Fabulous vslue for excellent product

2022-03-17by Joanne Platt**Verified Purchase**

Was this helpful?

Great product and fa...

5 stars out of a maximum of 5

Great product and fast secure service

2022-03-08by Charmaine O'Neill**Verified Purchase**

Was this helpful?