Excellent shampoo, expensive but relatively speaking the larger size is better value for money.

This is my always go back to range. During lockdown Ive spent a small fortune trying out different products that promise the earth yet made my hair dull and dry. Went back to my old faithful Alterna and softness and shine back. My only gripe are the bottles on the small size they are so hard to squeeze product out so I was really pleased to get the salon size pump ones at a fantastic price on All Beauty.

I have used this product for years since it was recommended by a trusted hairdresser. Good to be able to buy it in sensible quantities.

I have been using this product for a while and it has had a positive impact on the condition of my hair. Most normal shampoos irritate my scalp and cause sebborheic dermatitis but this has had a calming effect on my scalp and my hairdresser said my hair is in great condition.

I was concerned is that good product for me but I had decided to risk and I dont regret ! This product is literally the best !!!!! Highly recommended! Dont hesitate. Try it ! You will love it !

Quality products

Have used this product for quite a few years, occasionally tried others but always come back to the Alterna range, always works so well.

Great product I couldn't find available anywhere else. Price was good too!

My hairdresser recommended this product many, many years ago, ordinary everyday shampoos and conditioners and shampoo do nothing for my hair

Lovely shampoo , it works best with the accompanying conditioner.