After a long and stressful year spent on Zoom calls and looking down at devices, you might be feeling as if your skin could use a pick-me-up. You’re not alone - indeed the term “Tech Neck” has become a thing - but we’ve got the lowdown from Prai on how to keep your head up high and your skin shining.

With brighter, sunnier days around the corner and lower necklines in your future, there’s no better time to start a self-care routine with products that target the areas that need a little TLC. Goodbye premature fine lines, loss of firmness and dull skin... PRAI Beauty have created a 5-step summer self-care routine guaranteed to firm, brighten and tighten your skin, leaving you refreshed, relaxed, and ready for summer fun.

Let’s get to it.

1. Nourish Your Neck & Dec

A great way to renew aging skin and prep your neck & dec for summer, is to use a targeted neck crème. Step in Prai’s bestselling Ageless Throat & Décolletage Crème. Fortified with nourishing shea butter, squalane, hyaluronic acid, and their proprietary Sepilift technology, this bestseller is designed to firm, lift and tone your neck and décolletage with results in as little as 7 days.

To apply, smooth a pea-sized amount into your skin using gentle upward strokes from cleavage to chin.

Don’t forget to take it back behind the neck for a stress-relieving finish. Want to kickstart your results? Follow with the award-winning Ageless Throat & Décolletage Night Crème with retinol before bed for intensive overnight repair.

2. Use a Glow-Boosting Serum

In the summer you tend to sweat more, which can trap dirt and debris deep within the pores, causing breakouts and irritation. Swap out your heavy oils and rich moisturizers for a radiance-boosting serum that provides lightweight hydration. Prai fan-favorite 24K Gold Wrinkle Repair Serum harnesses the power of real 24K gold to calm inflammation and supercharge luminosity while hyaluronic acid locks-in moisture. Add in Vitamin C and you have antioxidant protection against the harsh sun and environmental pollutants.

3. Keep Cooling Hydration on Stand By

Is the heat taking a toll on your skin?

Prai’s Ageless Throat & Décolletage Serum drenches parched skin with lightweight hydration. Powered by protective ingredients such as hematite, goldenrod extract and red algae, this unique serum instantly lifts and contours your neck and jawline. Its ingenious cooling rollerball applicator provides a calming massage while delivering hero ingredients deep within the skin. The best part? It can be used on the go, over and under Prai’s neck crème to refresh your skin throughout the day. Your beach bag won’t be complete without it.

4. Make Time for Body Care

Always make time for looking after yourself - and don’t neglect the areas that can reveal age the most. Summer is the perfect time to ramp up your body care. Take your hands for example - after a year of extreme handwashing and cold winter weather, your hands could probably use some love. Prai’s Ageless Hand Crème harnesses the power of 10% macadamia oil to nourish dry, aging hands, leaving them softer and smoother with every use. Concerned about crepey skin on your arms? Look no further than Prai’s Ageless Upper Arm Crème with caffeine to firm up slack skin and reduce redness. The infusion of coconut-derived triglycerides help to deliver touchable softness. With Prai’s fast-absorbing, restorative formulas, you’ll feel more confident from head to toe.

5. Look After Your Eyes

Don’t get caught without your favorite pair of sunnies.

Squinting from the sun can cause crow's feet and fine lines. Combined with the drying effects of sport sunscreen and sun exposure, you could find the thin skin around your eyes aging faster than ever before. Make sure to use a hydrating eye crème, morning and night. Prai recommend their Ageless Eye D-Crease, as it contains Matrixyl and peptides to combat dryness, soothe, and de-puff. Want bonus points? Store in the fridge for a cooling early-morning pick-me-up or end-of-the-day treat. This eye cream plus a jade roller = a match made in skincare heaven.

Make sure to set aside some time each day for self-care with your favorite PRAI Beauty products and see the difference in how you look and feel in just 7 days.

By treating your skin to the nourishing ingredients it craves, you’re not only repairing past damage but preventing future signs of aging - now that’s something to celebrate this summer.

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