In 1975, a Southern California hairstylist founded Joico, setting the stage for a global revolution in haircare. Their 1976 breakthrough with Human Hair Keratin Protein (HHKP) made history, as Joico became the first to prioritise genuine hair strength and reconstruction in all its products.

For those looking to give their hair an extra lift, look no further than Joico's innovative shampoo and styling products. Experience fuller, cleaner, and refreshed hair with nourishing ingredients, these formulas work in harmony to enhance volume and vitality. 

If you struggle with weak or damaged hair, Joico has the ideal remedy. Keeping your hair care journey in mind, explore the range today.