Amouage is an international luxury fragrance company with credible, long-lasting and innovative fragrances that pay tribute to the art of fine fragrance making.

Amouage was founded over 30 years ago and reflects the heritage of perfumery. The fragrances are a delight to the senses. The company is known for its finely crafted fragrances.

Purpose 50 Extrait: An Evolution of Strength and Serenity.
Purpose 50 is an exceptional Extrait, a powerful evolution of the iconic Purpose Eau de Parfum. This fragrance stands as an unwavering symbol of strength and assertiveness, originally harnessing the timeless power of Frankincense to evoke a profound sense of peace, self-discovery, and completion.

Now presented at an astonishing 50% concentration, Purpose 50 delves deeper into the scent's foundational notes. Joining the established Frankincense, Papyrus, and Sand Vetiver from the original Eau de Parfum is an authoritative Sandalwood accord, lending a unique, creamy-woody earthiness. A subtle Vanillin note creates an even more intimate bond with the wearer's skin. Purpose 50 offers a profoundly moving connection to the earth itself—with its ancient soul, endless patience, and timeless wisdom.