Kérastase L'Incroyable Blowdry Miracle Reshapable Heat Lotion 150ml

Apply onto damp, towel dried hair before proceeding to blow dry/heat style.
Thanks to it’s repositionable technology, l’incroyable blowdry provides error-proof styling. Mistakes can be reworked without reapplying the product or having to dampen or rewash hair. Get rid of the dreaded ponytail bump. Define styles after your workout. Boost that flattened 2nd day bedhead. Touch up hair just by adding heat. Infallible style every time signed with the Kérastase Touch.

Today, more than ever, the world needs care – responsible and sustainable care.

Since 2013, Kérastase has resolved to extend its expertise in the art of care by committing to using less virgin plastic. Drawing on their excellence in innovation, finding new ways to cut down on waste and empower their customers to make more sustainable choices.
Kérastase is committed to optimising packaging whenever possible, using less virgin materials and more recycled materials, recyclable packaging and refillable delivery systems. Beginning with shampoo bottles and branching out to more and more products, they are creating a sustainable packaging program, with many more refill innovations to follow.

Kérastase is also committed to more sustainable production and since 2019 their factory in Burgos, Spain has achieved carbon neutrality by improving energy efficiency and using 100% renewable energy. Since 2017 the Burgos production facility has also been a ‘waterloop’ factory. This means that 100% of the water used for production processes is recycled and reused in a closed loop. The External water network is only used in the composition of the products or for employee’s day to day needs.