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In 1976 the Ford sisters, Jean and Jane, flipped a coin – heads they opened a deli, tails they opened a makeup shop. It landed on tails, so they opened a shop in San Francisco focusing on instant beauty solutions, which laterexpanded to become benefit cosmetics. Today they are the UK’s number 1 premium cosmetics brand and the UK's number 1 for mascara, brows, primer, and face colour! Try makeup bag must-haves such as Hoola, Precisely My Brow and They’re Real Mascara.


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Try essential benefit makeup products like The POREfessional primers and benefit Boi-ing Bright On Concealer and you’ll wonder how you ever managed without them. Brighten up your makeup with the benefit Miss Glow It All Palette and flutter your lashes with the benefit Badgal BANG Volumizing Waterproof Mascara. Take advantage of benefit’s brow expertise with products like the benefit Gimme Brow eyebrow gel and brow pencils for perfect looking brows. Keep every hair in place with a benefit brow setter like the benefit 24-HR Brow Setter.

Wondering what to get a friend or a family member for a special occasion? allbeauty has plenty of benefit make up sets that are ideal for gifting.

Shop benefit cosmetics at great prices on allbeauty today..

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