As the re-invention of an iconic fragrance, CALVIN KLEIN OBSESSED evokes memory through scent. Mixing memory and desire, masculine and feminine, the past and the present, these compelling fragrances echo the original OBSESSION, yet blur and reformulate scents for both men and women today.
At the heart of OBSESSED FOR WOMEN is the memory of a past love, triggered by the scent of another on the skin. Genders are subverted and layered with the traditionally masculine note - white lavender - harnessed for the women’s fragrance which together with creamy musk, envelopes the wearer and adds a sensuous warmth to the women's perfume. It is this tension, a compulsive push and pull that makes the wearer return to the fragrances time and again.
"I was so passionate about photography, and Kate and I were in love... I loved photographing her. We were young, and I was never again so obsessed or so in love with photographing one person." Mario Sorrenti - Photographer, OBSESSED and OBSESSION campaigns"
Awards
- Allure Best of Beauty 2017
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