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  • Caring For Your Blonde – With Kérastase

    Going blonde is more than a look, it’s a statement. From Ash blonde to rose gold strawberry tones and from platinum to golden blonde, it’s exhilarating and thrilling but can be frightening too. You’re faced with all the usual worries about a drastic hair change, plus the fear of being left with vulnerable and dry hair that can fade and become dull and brassy.

    That’s why we’re pleased to have Kérastase to the rescue with their specially developed Blond Absolu range. Formed with a unique combination of potent Hyaluronic Acid and Edelweiss flower, the range deeply nourishes hair fibres and neutralises brassiness for an illuminated blonde – whatever your chosen shade of blonde.

    We’ve been busy gathering their top tips to care and maintain your blonde, so you can dare to be the blonde you want. Take the plunge like Emily Ratajkowski, the face of Blond Absolu – are you ready for some Ultra-Violet care for your hair?

    1. Ensure your hair is well hydrated

    Bleached hair is highly sensitised and can feel like it’s been stripped of moisture. Ensure you use rich, moisturising products that hydrate and care for your delicate blond hair.

    For deep hydration try Masque Ultra Violet Treatment. Ideal for natural, lightened or highlighted cool blonde hair in need of neutralisation, this rich purple mask penetrates the hair fibre to remove unwanted yellow undertones and brassiness, whilst deeply hydrating and restoring hair strands.

    For lightweight hydration try Cicaflash Intense Fortifying Treatment. This opalescent milky gel with a soft lavender hue offers the restorative performance of a masque with the lightweight finish of a conditioner. It intensively restores sensitised hair, nourishing the fibre.

    2. Use products specifically created for Blondes

    To ensure you maintain that fresh look, try to use a range of hair products that is specific to your new colour.

    Use Bain Lumière daily to maintain brightness. This shampoo will illuminate your hair whilst hydrating it from root to tip. Leave in and massage for a couple minutes from scalp to ends to ensure your hair is as clean as possible.

    Brassiness you want gone? Bain Ultra-Violet is a powerful purple shampoo rich in neutralising agents which instantly remove brassiness and yellow undertones for the perfect cool tone. Leave it on for up to 5 minutes and then rinse out.

    After reaching your desired tone finish with Masque Ultra-Violet to maintain and protect your colour. Use these products weekly.

    Blond Absolu Cicaflash is your go-to lightweight conditioner leaving your hair nourished and moisturised. Leave in for 5 minutes and then rinse out to discover your soft luminous hair.

    Styling your hair? Make sure to use Blond Absolu Cicaplasme Leave-in Cream fortifies sensitized faux-blonde, lightened, highlighted and grey hair. Enriched with Hyaluronic Acid and Edelweiss flower, Cicaplasme seals split ends and smooths the hair fibre for a uniform touch and long-lasting frizz control. Cicaplasme is the ultimate protection providing heat protection up to 230 degrees – a must have before heat styling your hair.

    Try the Kerastase Blond Absolu Routine set, for shine, strength, neutralising & heat protectant – top tip – there will always be a RRP saving when you buy the set.

    3. Trim your hair frequently

    Trimming your hair every so often ensures that it is healthy and prevents both split ends and dry ends.

    4. Watch the heat styling

    Cut down the use of straighteners, curling irons and blow- dry’s, as bleached hair can be vulnerable. Check out the Blond Absolu Cicaplasme Thermal Protector – this leave-in cream fortifies lightened, highlighted and grey hair. Enriched with Hyaluronic Acid and Edelweiss flower, Cicaplasme seals split ends and smooths the hair fibre for a uniform touch and long-lasting frizz control.

    5. Protect your hair from the sun daily

    Using a scarf or hat in the sun is always a good trick as bleached hair is extremely sensitive to the sun’s rays!

    The Blond Absolu range has been uniquely designed for those with blonde hair. The range will ensure you have the best colour possible and provides deep ultraviolet care for bleached hair. It hydrates sensitised hair, protects hair from oxidation, instantly neutralises brassiness and boosts colour luminosity for bright shiny hair.

    Right now, when you purchase any 2 Blond Absolu products you’ll receive a Free Gift. Head over to our Free Gifts page to find out more.
    Discover the full range here to care for your gorgeous blonde.

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