MY WAY – The New Sustainable Fragrance By Giorgio Armani
14 October 2020
We love a timeless fragrance at allbeauty, which is why we were thrilled to welcome Armani fragrances to the site earlier this year. From Armani Code to the beautiful Armani Si collection, there is an Armani fragrance for everyone. Autumn brings more excitement for the team, as Armani have launched their latest perfume – MY WAY, the sustainable feminine fragrance.
Described by the brand as a modern bright floral bouquet, the fragrance contains tuberose, jasmine and orange blossom enhanced by vibrant cedarwood and warm vanilla. Read on to find out more about the MY WAY fragrance story!
A story of connections and new experiences
MY WAY is a scent that tells a story of discoveries and connections.
Created with an open-minded and curious woman in mind, Adria Arjona, star of Good Omens, is the face of the MY WAY girl.
This girl is bold, confident and ready to broaden her horizons through new experiences. She seeks out meaningful, authentic ways of connecting with others. It’s the MY WAY girl’s free spirit and attitude to world discovery that allows her to form a stronger sense of self.
“You can take anything away from me, but you can’t take away what I’ve lived”
Adria Arjona, Global Ambassador for MY WAY.
A Perfume with a purpose
Armani is a brand with a strong sense of social responsibility. The introduction of MY WAY reflects Giorgio Armani’s long-standing commitment to sustainability, environmental protection and the efficient use of resources. Armani also has a new ambition for the future – joining the fight against climate change.
Consciously sourced ingredients
MY WAY was created by Master Perfumer Carlos Benaïm and Senior Perfumer Bruno Jovanovic (International Fragrance Foundation). Their approach to creation reflects Giorgio Armani’s commitment towards the planet’s natural environment protection. The result? A fragrance centred around eco-conception choices, as well as the reduction of carbon emissions.
MY WAY features consciously sourced ingredients from around the world. The journey of scent and discovery begins with the beautiful top notes of Bergamot from Calabria and Orange Blossom from Egypt. The Orange Blossom note is extracted from hand-picked bitter orange fruit, using an entirely natural enfleurage extraction process. Enfleurage is a traditional process, originating from 19th Century France, where essential oils are dissolved from flower petals and botanicals to create a pure, high quality fragrance.
The story continues with floral heart notes jasmine and tuberose. The Indian tuberose flower captured within MY WAY, is sourced and hand-picked near Mysore, India, in the state of Karnataka.
The beautiful base notes of cedarwood, vanilla and white musks envelope the fragrance. The vanilla blended in the composition is sourced through local programs in Madagascar that support economically vulnerable communities. The sourcing is based on fair trade principles, in collaboration with local Non Profit Organisations (NGOs).
Additionally, the fragrance is formulated with natural alcohol, manually weighed and blended in Grasse. A sustainable approach to an exciting scent incorporating several destinations.
A precious and responsible bottle
MY Way features a new sustainable innovation for the brand – a refillable and recyclable flaçon.
MY WAY’s sleek design and transparent glass are juxtaposed by the vibrant pink liquid inside the bottle. The overall presentation explores the multiple facets of femininity, as well as projecting light and luminosity.
The deep blue rounded cap, a new interpretation of the iconic Armani stone, acts as a metaphor for the planet. A golden ring around the cap and real rich fabric around the collar, create a timeless couture accessory – this is an object to treasure for future generations to come.
The bottle tells a precious, yet responsible, story. As well as representing Giorgio Armani’s commitment to the environment, it reinvents fine fragrance for a more sustainable future, allowing the wearer to
The new refill format allows for a truly timeless fragrance. Each format of the bottle (sold in 30ml, 50ml or 90ml) is designed to be refilled at home. The 150ml refill bottle, which is sold cellophane free, works with all the other formats through the effortless refill system.
Start your sustainable story – let your beautiful bottle become its own heirloom!
Shop Armani MY WAY and discover your own path to sustainability, beauty and meaningful connections.