OUR JOURNEY
2004
- Cheapsmells.com Launched with 100 Fragrance and Beauty Brands Available
- First Warehouse Opened
- Headcount of 3 by the End of Year 1
2005
- Supplier List Expanded with 1000's of New Products Added to the Site
- Annual Revenue of £1 Million!
- International Orders Expanded with Deliveries to 40 Countries Worldwide!
2006
- Product Range Expanded to Include Prestige Skincare Brands Such as Lancôme, La Prairie and Estée Lauder
- Headcount Grew to 15
- Annual Revenue Hits £1.7 Million
2007
- Cheapsmells.com Logo Update and Website Refresh
- Dedicated Marketing and Design Team Established and Web Development Resource Expanded
- Huge Growth of 140% with Annual Revenue of £4.1 Million
2007
- Cheapsmells.com Logo Update and Website Refresh
- Dedicated Marketing and Design Team Established and Web Development Resource Expanded
- Huge Growth of 140% with Annual Revenue of £4.1 Million
2008
- activebeauty.co.uk Launched - A Joint Venture with the ActivHair Salon
- Product Offering Expanded to Include Salon Hair and Skincare Brands
- Rapid Growth Continues with Annual Revenue of £8.9 Million
2009
- Over 1 Million Items Dispatched!
- Offered Free UK Delivery on Orders Over £25
- Moved to Our First Dedicated Office, Fulfilment and Distribution Space
- No slow Down with Annual Revenue of £19 Million
2008
- activebeauty.co.uk Launched - A Joint Venture with the ActivHair Salon
- Product Offering Expanded to Include Salon Hair and Skincare Brands
- Rapid Growth Continues with Annual Revenue of £8.9 Million
2009
- Over 1 Million Items Dispatched!
- Offered Free UK Delivery on Orders Over £25
- Moved to Our First Dedicated Office, Fulfilment and Distribution Space
- No slow Down with Annual Revenue of £19 Million
2010
- Headcount Reached 100!
- 850,000 Orders Dispatched
- Annual Revenue of £27.9 Million
2011
- At its Peak, Stock Value in the Warehouse was Over £4 Million!
- ActivHair Salon acquired in Guernsey
- 1 Million Orders Dispatched
2012
- activebeauty.co.uk Logo Change and New Site Launched
- Highest Daily Visitors to cheapsmells.com Topped 100,000!
- Annual Revenue of £42.6 Million
- First Recognised in the Which? Online shopping awards in 20th Place
2013
- Rebranded from cheapsmells.com to allbeauty.com, Reflecting the Broader More Aspirational Product Offering
- 1.5 Million Orders Dispatched
- Annual Revenue of £49.3 Million
- Placed 9th in the Which? Online Shopping Awards
2014
- activebeauty.co.uk Merged with allbeauty.com
- ActivHair Salon Refurbished and Rebranded to allbeauty - a High End Beauty Store and Salon
- 119 Authorised Brands Launched on site Including MoroccanOil, Kérastase and L'Occitane
2015
- Opened Second Store and Salon in Southampton
- UK Tracked Delivery Introduced as Standard
- Achieved 1st £1m+ Gross Sales Day on Black Friday
- Placed 5th in the Which? Online Shopping Awards
2016
- Number 1 in the 2016 Which? Best Online Shops Survey
- Opened Birmingham Fulfilment and Distribution Centre
- Annual Revenue of £62.3 Million
2017
- Number 1 in the 2017 Which? Best Online Shops Survey
- Launched with Amex & Alipay to Give International Customers Additional Payment Method
- Over 45 Authorised Brands Launched on site Including Rituals, Calvin Klein, Hugo Boss and Paco Rabanne
- Shortlisted for Which? Awards Retailer of the Year 2017
2018
- Shortlisted for Which? Awards Retailer of the Year 2018
- Annual Revenue of £86 Million
- Launched the First allbeauty Beauty Box
- Named Which? Recommended Provider 2018 Online Retailer for Personal Care, Beauty and Wellbeing
- Authorised Brands Launched on site Including YSL, Lumene, Ralph Lauren, Cacharel and Diesel
2019
- Named Which? Recommended Provider Beauty Retailer 2019
- Number 4 in the 2019 Which? Best & Worst Shops Online Survey
- Launched Klarna Pay Later Payment Service
- Introduced our Refer a Friend Scheme
- New Brands Launched so far; Philosophy, Prai, Face Halo, Smile Makers, Masque B.A.R
2019
- Named Which? Recommended Provider Beauty Retailer 2019
- Number 4 in the 2019 Which? Best & Worst Shops Online Survey
- Launched Klarna Pay Later Payment Service
- Introduced our Refer a Friend Scheme
- New Brands Launched so far; Philosophy, Prai, Face Halo, Smile Makers, Masque B.A.R
