Repair, Rebuild & Strengthen with Philip Kingsley
30 September 2021
It’s what’s on the INSIDE that counts…
Now if there’s one update the team at allbeauty HQ always look forward to hearing, it’s an update on new product launches.
That’s why, following the success of Philip Kingsley’s Bond Builder Split End Remedy, the allbeauty squad were super excited to hear about the next innovation to join the Bond Builder range: the Bond Builder Restructuring Treatment.
With the power to target and reconnect broken bonds inside the hair and strengthen existing ones, this reparative pre-shampoo treatment restores chemically damaged, heat ravaged hair back to its former glory.
Arming hair with THREE TIMES more resilience against damage*, this intensive treatment works beneath the surface of the hair’s cuticle to rebuild damaged strands from the inside out. Repairing damage caused by everyday heat styling and chemical culprits, this pre-shampoo staple is a game-changer for strands craving restorative care, repair and strength.
*AFTER 5 TREATMENTS COMPARED TO A SINGLE TREATMENT – INDEPENDENT INSTRUMENTAL TEST RESULTS
How does it work?
Chemical processing, colour-treating, excessive use of heated tools and heavy-handed brushing, can all cause the bonds inside the hair to weaken and break, and when the internal structure of the hair is compromised, strands are more prone to snapping and splitting.
Damaged tresses require targeted treatment to reinforce, repair and restructure these bonds, to help hair become stronger and healthier, and able to retain moisture for longer. This is where Bond Builder Restructuring Treatment comes into play.
The innovative formula stars Advanced Bond Rebuilding Technology which works inside the hair, to repair, strengthen and shield bonds from damage. Locks are left smoother, stronger and shinier, with improved resilience against breakage.
Your hair is made up of three types of bonds:
Disulfide bonds: The strongest of the three. They keep hair in the structure it was formed (either curly or straight) and cannot be broken by water or heat, only by chemical processes like perming, relaxing and colour-treating.
Salt bonds: These are plentiful in the cortex and are broken by pH changes in the hair. Readjusting the hair’s pH will stabilise these bonds.
Hydrogen bonds: The most flexible and easily broken by water or heat. Hydrogen bonds allow our hair to change shape temporarily – for example how hair is set in rollers while wet and held in position until it dries. As strands dry, hydrogen re-bonding occurs, but in the new shape. Hair will keep this shape until it becomes wet again, either when washed or as a result of humidity.
The Instant Benefits…
- Increased strength
- Reduced breakage
- Improved wet and dry combing
- Visibly healthier hair
- More defined curls
- Sharper ends
Benefits with continued use…
- Reduced breakage
- Hair is less brittle
- Fewer split ends
- Improved resistance against damage
- Restored hair health
What makes Bond Builder Restructuring Treatment different?
Conditioning agents smooth the cuticle, and, by doing so, can limit how well active ingredients can penetrate the hair. Unlike other bond treatments that are packed with many conditioning agents, the lightweight Bond Builder Restructuring Treatment formula contains just one. This enables the advanced active technology to penetrate the cuticle with maximum efficacy.
The science behind this relates to pH levels. Hair’s natural pH is between 4.5 and 5.5, while water has a neutral pH of 7. Conditioner typically has a lower pH of 4.0-5.0 which flattens the cuticle, making it harder for actives to penetrate. A pH greater than 6 will raise the cuticle, allowing for easier absorption — which is why pre-shampoo treatments should be applied to wet, rather than dry hair.
With a pH of 6.5-7, the actives inside Bond Builder Restructuring Treatment can effectively get to work, rather than simply laying atop the surface. Once the formula is cleansed away, and conditioner is applied, the cuticle is flattened, sealing the actives into your hair shaft.
Where does it fit into my regime?
This product is an easy-to-use, single step solution, that will enhance the health of ALL hair types and textures. It fits easily into every hair care regime, without the need for any further steps or specific in-salon activation. The treatment delivers instant, stellar results in just 10-20 minutes. Designed to be used once a week before you shampoo, simply apply to wet hair and allow the potent formula to sink in, before rinsing well and following with shampoo and conditioner.
What are you waiting for? Shop all Philip Kingsley here.