26 April 2020
Welcome to a world of caviar, spa and holistic wellness, it’s time to take a dip into Swiss Beauty.
Being centrally located in the middle of Western Europe, Switzerland enjoys the influence of cultures from neighbouring France, Italy and Germany, but adds its own unique twist. Prioritising luxury skincare and overall wellness of body and mind, Swiss-Beauty is indulgent, decadent and holistic.
But you don’t need to venture to a luxurious Swiss spa to experience the best of Swiss-Beauty. In fact, it might be closer than you think.
Swiss-Beauty is first and foremost about great skincare.
Being surrounded by green mountains, crisp air and expansive lakes, it comes as no surprise that Swiss women have a preference toward clean, green skincare that utilises natural active ingredients over artificial substitutes. Ingredients like caviar; which plays a central role in La Prairie Luxe Cream, a must-have product for Switzerland’s wealthy and beautiful. Alterna is another brand which offers a range of caviar infused products, bringing luxury to skincare. Of, why not try La Prairie’s Cellular Perfecting Fluid, which contains particles of real gold, an example of the Swiss approach to enriching their beauty with quality ingredients.
And La Prairie isn’t Switzerland’s only high-end skincare name, they’re accompanied by brands such as Valmont, whose L’Elixir des Glaciers Serum Majestueux Vos Yeux, literally elixir of glaciers, uses pure ingredients sourced from the mountains of Switzerland, including decadent royal jelly and honey. But it’s not only the high-end names with price tags to match that are loved by Swiss women, in fact, they are also a large consumer of skincare from an unlikely source.
French Pharmacy Skincare
A great perk of being so close to bordering countries is being able to make the most of their retail options, and French pharmacies are a great example of this. People from all over Switzerland often make their way across the border to frequent local pharmacies, where the shelves are lined with the best of French skin and hair care.
Popular names such as Caudalíe, Nuxe, Vichy, Avène, Embryolisse and Rene Futerer can all be found in French pharmacies alongside the more obvious offerings of medical supplies and vitamins. So, in just a short journey, you can easily top up your supply of cult beauty favourites, two popular choices in Swiss-Beauty being Embryolisse Lait Creme Concentre and Caudalíe Vinoperfect Radiance Serum.
Other than a love for luxury skincare, what makes Swiss-Beauty unique in comparison to many other countries is the importance they put on the body. Skincare extends beyond the face, with bath bombs, body scrubs and skin lotions being a regular part of the routine.
And it isn’t only skin which receives special attention, a holistic approach to wellness means that Swiss women appreciate the importance of a healthy body and mind. Plenty of time is spent outdoors, hiking, kayaking and connecting with nature. To shield the skin from the elements while outdoors, many women will use a high SPF sunscreen, ensuring that the face, body and hair are protected.
Of course, appealing to all the senses isn’t overlooked in Swiss-Beauty, which is why so many women love home-grown perfume brand Chopard, which creates sophisticated fragrances centred around specific scents.
The Swiss approach to overall wellness leads us to an enviable element of their beauty regime – the spa…
Unlike much of the world where a trip to the spa is a rare treat, spa culture is an integral part of Swiss culture. Indulgent? Yes. But it’s an expense that is factored into life the same way as we might factor in a haircut. From soaking in a thermal bath to getting a deep tissue massage, a visit to a spa provides the perfect opportunity to rest, unwind and prioritise your wellbeing.
While treatments aren’t always necessary on a trip to a Swiss spa, many women enjoy a facial, particularly when visiting a world-renowned spa such as La Prairie Clinic in Montreux, Switzerland. Here, treatments are offered using the exquisite range of La Prairie products, culminating in the perfect combination of relaxation and luxury skincare.
Swiss Hair Secrets
With so much attention being placed on skincare for both face and body, it’s unsurprising that Swiss hair care is all about a simple, easy routine. Natural waves are par for the course, with Swiss women spending less time on intricate straightening, curling or styling regimes.
Rene Furterer is much-loved for targeted hair products, designed to make the most of each individual’s natural locks, with deeply nourishing masks designed to breathe life into hair that is regularly exposed to the elements. Multi-use products also come into their own, with Kérastase Elixir Ultime Hair Oil being a favourite thanks to its ability to effortlessly smooth frizz and improve hair texture, on wet or dry hair.
When it comes to Swiss-Beauty, to get the full experience, there’s no better way than visiting one of the country’s famous spa resorts, but if that’s not an option right now, why not try one of the Swiss beauty products that locals swear by? We can’t wait to hear what you think!