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Top 10 Brow Products

Top 10 Brow Products
Writer and expert3 years ago
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From over-plucking in the nineties to the Cara Delevigne-inspired aesthetic of the 2010s which saw an explosion of brow products, we’ve seen trends come and go. But, if the last fashion week was anything to go by, bushy brows are going to stay on trend for the foreseeable future.

We’re not all blessed with generously hairy arches, but even those of us who are could do with a little added definition. With a host of gels, powders and pens available, choosing the right brow product will depend on the level of definition you’re looking for and how much volume you want to add.

Here’s the lowdown on choosing the best option for you and our Top 10 Recommended Brow Products.

Types of Brow Products

Whether you want to provide a little extra shape or create realistic brows when you don’t have much to work with, it’s important to choose the cosmetic that’s up to the job.


Ideal for adding volume to eyebrows that are already naturally full, powder seamlessly blends between hairs to make them appear thicker and darker.


Usually applied with a small brush similar to a mascara wand, gel coats existing hair with pigment but can also be used to imitate hairs on the skin. A great option for lighter hair types.


The most versatile option, brow pens come in a range of styles and shapes to suit your needs. A sharp-tipped pencil gives the ultimate precision, while a triangular tip allows you to variate between thick and thin strokes. Multiple-line pens give the quickest, most realistic results.

1. benefit Brow Microfilling Pen - Best for Faux Microblading

Who said you need to go under the knife to get realistically full brows?! With the tri-line tip of the benefit Brow Microfilling Pen, you can achieve the effect of microblading, without the price or pain. Water-proof, smudge-proof and with up to 24 hours of wear, this is the ultimate brow pen for easy, effective application.

2. benefit Gimme More Brow! - Best for Adding Volume

Bring your natural colour down a shade, or boost length with benefit Gimme More Brow! The gel formula contains tiny microfibres which attach to the hair and skin, adding volume and length. Applying it couldn’t be easier, with a small, tapered brush that gives a mess-free finish and allows buildability.

3. HD Brows Browtec - Best for Filling In

With its firm texture and slim, twist-up tip, the HD Brows Browtec pen is ideal for thinner brows as it allows you to add volume by drawing individual hairs where they’re needed. Use the attached spoolie to brush your brows into place, then use light upward strokes to replicate hairs until you’ve achieved the desired effect.

4. HD Brows Brow Define - Best for Precision

Whether you want the ultimate in definition or are creating eyebrows from scratch, HD Brows Brow Define is a great choice. The pencil tip and integrated sharpener allow you to get a super-defined point to expertly draw hairs in place, so you can fill, shape and blend with master precision.

5. benefit Goof Proof Brow Pencil Duo - Best for Waterproof

Active lifestyle? No problem. With benefit Goof Proof Brow Pencil Duo your brows will stay on fleek no matter what you put them through. The angled tip has a wide-angle for filling and a pointed end for defining, while the soft, glide-on colour stays true, even while exercising.

6. Grande Cosmetics GrandeBROW Brow Enhancing Serum - Best for Natural Brows

Why spend time drawing on brows when you can supercharge your own? Grande Cosmetics GrandeBROW Brow Enhancing Serum includes a four-month supply of growth-encouraging serum, rich in vitamins, antioxidants, and amino acids. Fill in sparse areas and condition your existing hair for healthier, thicker brows.

7. Estée Lauder Brow Now Brow Defining Pencil - Best for Long Lasting

Enjoy up to 12 hours of sculpted, gorgeous brows with the Brow Now Brow Defining Pencil. Titans of beauty, the team at Estée Lauder know a thing or two about makeup, and this pencil is a great example of their expertise. The unique formula combines the glide of gel with the precision of a pencil for great results.

8. Estée Lauder Brow Multitasker 3 in 1 - Best for Creativity

Another fab option from Estée Lauder, the Brow Multitasker 3 in 1 gives you limitless options to create your dream brow. With pencil, powder and brush in one tool, you can groom, shape, fill and set your arches without breaking a sweat.

9. Anastasia Beverly Hills Brow Definer - Best for Colour Matching

For the ultimate natural brow, choosing the right colour is a must, and that’s a breeze with Anastasia Beverly Hills Brow Definer. With ten shades ranging from Blonde to Granite, you’re sure to find a perfect match for your unique colouring.

10. Anastasia Beverly Hills Brow Powder - Best Powder

When it comes to colour, Anastasia Beverly Hills certainly don’t skimp on their range, and their Brow Powder is yet anothergreat example of this. With two shades in each compact, you can choose the hue closest to your natural colour and use the powder palette to create realistic variations in shade. Buildable intensity with a seamless, natural finish.

Feeling inspired? Shop all Brow Products at allbeauty.

Writer and expert
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