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In 1975, a Southern California hairstylist founded Joico, setting the stage for a global revolution in haircare. Their 1976 breakthrough with Human Hair Keratin Protein (HHKP) made history, as Joico became the first to prioritise genuine hair strength and reconstruction in all its products.

For those looking to give their hair an extra lift, look no further than the Joifull Volumizing Shampoo, alongside the Joifull Volumizing Styler. Experience fuller, cleaner, and refreshed hair with the combination of bamboo, rice protein and lotus flower.

Joico K-Pak Deep-Penetrating Reconstructor Treatment is the ideal remedy for weak and damaged hair, revitalising its original strength and condition while preventing colour loss, and enhancing your hair's responsiveness to styling.

Take care of your hair and explore the range now.

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