Benefits: Strengthens, repairs and hydrates. Adds elasticity and bounce to fine, medium and coarse hair
Hair Texture: Coarse, Fine, Medium, Naturally Coiled Curls
Philip Kingsley's Multi-award winning moisturising hair mask which deeply nourishes all hair types. Super conditioning pre-shampoo hair mask treatment delivers elasticity, manageability, bounce and shine to all hair textures. Frequent use leaves hair stronger and healthier looking with less breakage.
The Elasticizer is Philip Kingsley's original cult product. They designed it for Audrey Hepburn, to give her that movie star bounce and shine she was missing after weeks of styling on set. It is still Philip Kingsley's best-selling dry or damaged hair treatment today. You can even use it as an overnight conditioner to treat very dry, brittle or damaged hair, (especially from bleaching & colouring) and as an intensive anti-frizz treatment.
The Elasticizer was the world’s first deep conditioning pre-shampoo mask, and it is full of genuinely effective ingredients like Castor Oil and Hydrolyzed Elastin that rehydrate your hair. It is suitable for all hair types (including Afro-Caribbean, Coarse and Fine) and will give your hair added strength and elasticity to protect it from everyday threats like brushing and heat styling. Plus, it gives you that all-important feel good factor.
Paraben and fragrance free formulation. If you want to know the science behind it, here are the key ingredients:
Hydrolyzed Elastin – a protein that penetrates your hair shaft and increases its elasticity without weighing your hair down. Elasticity is what gives your hair stretch and strength, so it will break less.
Castor Oil – has the amazing hair health benefit of helping to lock in moisture.
Olive Oil – high in Vitamin E and essential fatty acids which moisturise and make your hair look shiny and healthy. Not just great for salad dressing.
Glycerin – this helps your hair to retain moisture, which makes the effects last longer.
To use: Apply before shampooing. Dampen your hair with water and liberally apply Elasticizer in sections to your mid-lengths and ends. Now cover your hair with a shower cap or your best cosy towel. The heat created helps open your hair’s cuticles, so they can properly absorb the nutrients.
Leave for a minimum of 20 minutes - enough time to enjoy a cup of tea, and maybe a chocolate or two. There is no maximum time, you can even sleep in Elasticizer if you like to multi-task as you dream. Rinse thoroughly then shampoo and condition as normal (those with fine hair should shampoo twice).
Suitable for use on coloured hair.
Note: Do not use Elasticizer 72 hours before or after dying your hair, as it may affect how the colour takes during this period only.
Ingredients: Aqua (Water), Ricinus Communis (Castor) Seed Oil, Glycerin, Propylene Glycol, Cetearyl Alcohol, Ethylhexyl Dimethyl PABA, Olea Europaea (Olive) Fruit Oil, Cetrimonium Chloride, Amodimethicone, Phenoxyethanol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hydrolyzed Elastin, Trideceth-12, Sodium Benzoate, Citric Acid.
Philip Kingsley cares deeply about the future of our planet. That’s why they chose to manufacture their new beautifully designed bioplastic bottles from sugarcane, which makes an immediate impact on lowering carbon emissions in a big way. Their choice to switch to 100% recyclable bioplastic was driven by the increasingly apparent collective need to face the climate crisis; the process of producing plastic from sugarcane is a carbon-negative one.
They have also removed 95% of outer cardboard cartons from their products and are working on the remaining 5%, but in the meantime they have switched to FSC-certified stock, supporting sustainable forestry.
The underlying ethos of Philip Kingsley is to create highly effective products, in a sustainable and ethical way.
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