Fudge's most powerful Violet Toning Shampoo that also repairs damage in just one wash.

Be your whitest, brightest blonde! Erase damage & unwanted yellow tones in 1 wash. This dual-force shampoo contains Fudge's max-strength violet micro-pigments that instantly knocks out brassy tones,
whilst their unique Opti-PLEX technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle.

Brassy tones are instantly erased.
90% stronger hair After 1 use.
OPTI-PLEX Technology reverses damage.
Dramatically smoother, double the softness.
Sulphate Free.
24-hour fragrance.

To use: Apply to wet hair, lather evenly and leave in for up to 5 minutes. Rinse well, then finish with Fudge Clean Blonde Damage Rewind Violet Toning Conditioner.

Avoid contact with skin and other absorbent material, if possible use gloves as staining can occur.

Ingredients: Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Glycol Distearate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, Limonene, Silicone Quaternium-22, Hydrolysed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, CI 60730 (Ext. Violet 2)