Philip Kingsley created the world’s first pre-shampoo, deep-conditioning hair treatment, Elasticizer, in 1974, which he formulated personally for one of his most famous clients, Audrey Hepburn!
Pre-shampoo conditioning treatment. Healthy hair stretches when wet before returning to its original length when dry. However hair in poor condition snaps and breaks when stretched. Intensely moisturising Elasticizer delivers a rush of moisture to the hair’s cuticle; suppleness, elasticity and bounce appear instantly without weighing down or coating the hair. Visible results from one application that improve with continued use. Fragrance free.
-Apply before shampooing
-Dampen the hair with water and apply Elasticizer in sections to mid-lengths and ends, ensuring maximum coverage.
-Cover hair with a shower cap or towel. The heat created helps the nutrients to be fully absorbed.
-Leave for a minimum of 10-20 minutes, or as long as you wish. You can even sleep in Elasticizer.
-Rinse thoroughly and shampoo and condition as normal. You can shampoo twice if you want to ensure all residue is removed.
-Suitable for use on coloured hair.
Note: Do not use Elasticizer 72 hours before or after dying your hair as it may affect how the colour takes during this period.
Hydrolyzed Elastin – adds strength, body and elasticity. Improves hair’s tensile strength and moisture retention, reducing breakage.
Castor Oil – helps to lock in moisture.
Olive Oil – high in Vitamin E and essential fatty acids which help to moisturise and boost shine.
Glycerin – helps hair to retain moisture.
When to Use on Unprocessed hair:
For Fine & Medium Textured hair, use once or twice a month
For Coarse, Wavy, Curly or Frizzy hair, use once a week
When to Use on Processed hair:
For Fine & Medium Textured hair, use once a week
For Coarse, Wavy, Curly or Frizzy hair, use twice a week
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