Lancôme Idôle, for women of a new era
13 August 2019
The brand-new fragrance from Lancôme may come in one of the slimmest fragrance bottles in the world (just 15mm thick), but its message is far bigger. Empowering women to look to themselves for the inspiration they need and to defy expectations. The brand dedicates the fragrance to;
“Women who dare to dream.
The leaders and innovators of tomorrow…a new generation of icons”.
Meanwhile, the brand itself has taken an inspired leap in its diversification away from tradition with the creation of a new, ‘clean’ accord – a register that has only been minimally explored to date.
To create a note consistent with the rose flower in its natural state, two essences, rose absolute and rose water, come together to form the heart of the new formula. Perhaps not unsurprisingly, as the rose has been central to the brand ever since it was chosen as its emblem. The fragrance is then lightly enhanced with a touch of jasmine whilst a trace of patchouli and an assembly of white musks form a white chypre base that brings Idôle its full elegance.
Whilst most Chypre fragrances tend to be warm and dry, almost all are built around a woody, mossy accord of bergamot, oakmoss, patchouli and labdanum (from the rock rose plant). Elements of flowers, fruits or woodiness are sometimes exaggerated in chypre fragrances, keeping this category interesting – Idôle’s new ‘cleaner’ scent is certainly no exception.
- Top: Bergamot essence
- Heart: Rose essence, rose absolute and rose water, jasmine infusion and jasmine absolute
- Base: Patchouli heart essence, cedar essence, vanilla extract
Then there’s the bottle.
The glass surfaces of the bottles are so thin that the fragrance appears to be holding itself in the palm of your hand. Lancôme state;
Powerful in its simplicity, Idôle’s faceted bottle radiates light. So sleek is its design that it appears to almost fuse with the hand. A reminder that endless possibilities are within reach.”
The Rose of Idôle
Lancôme claims both the transparency and traceability of the ingredients within its formulas.
As part of L’Oréal’s socially productive purchasing program, “Solidarity Sourcing”, Lancôme benefits from exclusive raw materials, custom-crafted for its fragrances through sustainable supply chains or those currently awaiting certification by an independent organization. One of these, the Rose, essential to the fragrance signature of Idôle, is also the subject of a development project supported by Lancôme of which the objective is to improve the positive impact of the supply chain on a social, economic and environmental scale.
We refuse to compromise between the fragrance quality of our creations and the protection of the natural resources and people who produce them.”
Rose Petal of Isparta, Turkey
Cultivated in Turkey, this essence, exclusively made for Lancôme, is obtained from hand-harvested roses and enriched with concentrated rose water. It intensifies the refreshing, verdant facets of the flower, contributing to the sparkling natural expression of Idôle. Lancôme supports this family-based industry by helping to improve agricultural practices and work conditions and by assisting in the obtainment of a “fair trade” certification. The project also helps the women working in its production to be recognized for their contributions.
Super infusion of Jasmin Grandiflorum from India
Made for Lancôme using flowers harvested by hand in the Indian province of Tamil Nadu, this infusion is produced thanks to the exclusive development of an extraction process that makes it possible to attain the best the flower has to offer. Revealing fruity petal facets with an underlying clean, intense creamy softness, it reveals the flower in a bright, modern way.