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The History of MOROCCANOIL – Celebrating 10 Years

The History of MOROCCANOIL – Celebrating 10 Years
Writer and expert6 years ago
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As they celebrate their 10th anniversary of oil-infused haircare, we look at the history of MOROCCANOIL and how the brand is bringing confidence to women worldwide.

The history of MOROCCANOIL starts with one woman. 10 years ago, Carmen Tal found herself away from home with dry, colour-damaged hair. Inspired by the Mediterranean, she applied argan oil to her hair and the rest, they say, is history... 

After witnessing her hair transform from dry and damaged to shiny, smooth and manageable, Carmen Tal began her quest to share the magic of argan oil with the world and the MOROCCANOIL brand was born. With more than 50 different products for hair alone, MOROCCANOIL really is a unique approach for every haircare need. Not to mention an irresistible collection of body care products.

Argan tree allbeauty history of MOROCCANOIL

The argan oil story

Thanks to the deep, hardy roots of the argan tree, argan oil is a truly unique precious oil. Rich in essential fatty acids, such as omega 3 and 6, vitamin E and antioxidants, argan oil has been revered for centuries by Mediterranean women for its nourishing and hydrating qualities.

Thanks to its high levels of vitamins, minerals and antioxidants, argan oil is able to help revitalise skin, increase hair’s elasticity and consistently restore shine to dull, lifeless hair. It is also a powerful UV-protector and free-radical neutraliser.  Argan oil has also been known to help reduce the appearance of wrinkles.

History of MOROCCANOIL: the inspiration

Since 2008, Carmen Tal has been inspired by the Mediterranean landscape, sea and culture. She created the brand with the simple will to share the transformative powers of argan oil-infused products with women across the world to help them feel empowered.

My greatest inspiration was to listen to the inspiration around me... and to listen to the women around me, for whom I created Moroccanoil - Carmen Tal

Now, Carmen hopes to inspire all women to be resilient, exotic and full of mystery: just like the argan tree.

history of MOROCCANOIL

A luxurious treat for all the senses

Perfected to infuse argan oil formulas with an iconic juxtaposition of notes to transport the senses, we all know and love the truly distinctive fragrance! Spicy amber florals merge with sweet florals, taking users on a sensorial journey with a luxurious spa-like quality.

As a brand, MOROCCANOIL source only the highest quality argan oil, originating from argan trees grown in Morocco, and contains no additives, colorants or preservatives.

The original foundation for all hair types

Moroccanoil Treatment allbeauty blog history of MOROCCANOIL

The brand's signature product -MOROCCANOIL Treatment - is the perfect foundation for haircare. And it just so happens to be our all-time FAVOURITE too! This award-winning formula creates long-lasting smoothness, increases manageability, reduces blow-dry time and boosts shine.

From their one-woman beginning, the brand has committed to creating a head-to-toe nourishing collection of hair and body treatments for all hair and skin types - all infused with argan oil.

Celebrate 10 years of MOROCCANOIL with us and shop the iconic products at  You can discover more of the history of the brand and the inspiration behind Moroccanoil below:

Writer and expert
View allbeauty's profile