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TikTok Beauty Trends

TikTok is taking the world by storm.

Tik What? If you’re late to the party, TikTok is a social networking service which is focused on sharing videos. Formally known as musical.ly, Tiktok is owned by Chinese company ByteDance. Users can upload videos from 15 seconds to 3 minutes long, customising with effects, sounds and voice overs. 


From choreographed dance videos to viral recipes, it definitely seems like there’s a short video for everyone – and Tiktok’s algorithm ensures that content is tailored to your tendencies. So, it’s no surprise that some of this year’s hottest beauty trends are coming straight from TikTok’s biggest influencers (here’s looking at you Charli d’Amelio & Holly H).

Whether you’re a recent convert to the newest social platform or haven’t yet made the leap, here’s your guide to the top beauty trends and must-have products for 2021.

Hottest TikTok Trends

“No Makeup” Makeup

If you’re not already a convert to barely-there-makeup, now is the time to get on board. Far from being bare-faced, “no makeup” makeup uses natural colours, clever ingredients and light application to create a look that’s like you, but even better. 

For the base, it’s all about primer, which gives your skin a more even finish and reduces the appearance of pores. benefit POREfessional is one of the most popular choices for all skin types, while Laura Mercier Pure Canvas Primer is an excellent option if you have dull or dehydrated skin that needs a radiance boost. 

Follow with a BB cream, tinted moisturiser or light foundation to give your skin an even appearance and camouflage any imperfections. Clinique Even Better Glow Light Reflecting Makeup is a multi-award winner and allbeauty favourite thanks to its moisturising properties and added SPF15 + vitamin C, which protect against sun damage and renew the skin. 

Finally, get that natural rosy glow with a TikTok cult favourite, benefit Tinted Lip & Cheek Stain. First launched in 1977, this beauty product has launched to fame over the last few years thanks to its natural finish and stay-power. Worn by women worldwide, try the original rose-hued Benetint or the pretty-in-pink Posie Tint.

Bushy Brows

Taking a page from the natural beauty handbook, bushy brows are a must for any fashion conscious TikToker. So step away from the tweezers and get out that brow comb because this trend firmly believes that bigger is better. 

With an invisible finish and strong hold, benefit Brows 24-HR Brow Setter lets you shape and set your brows for up to 24 hours. The clear gel formula not only tames hairs but locks in makeup too, making it ideal for pairing with your favourite eyebrow pencil.  

Eyes That Pop

The natural look may be all the rage, but if you like a bit of colour, you’re in luck. Bringing back the eighties, another beauty look popular on TikTok is a bold eye, particularly with soft pastel eyeshadow shades and/or blue eyeliner. Thanks to this trend, most of the big names in beauty are bringing blue hues back into their range of liners, so you won’t need to scour discontinued lines to find your new fave shade.

Glossy Lips

While matte lipstick is the go-to during the colder months, once the sun comes out, it’s time to shine. You’ll see all the biggest beauty influencers on TikTok sporting gloss this season, the perfect accompaniment for a plump pout. Achieve the same look without the need for fillers with Dior Addict Lip Maximizer, which uses hyaluronic acid to moisturise and plump the lips. 

Alternatively, try Clarins Instant Light Natural Lip Perfector for a sheer lip gel that gives a sleek, shimmery finish either over lipstick or on its own. This one smells delicious too.

TikTok Cult Favourites

Want to know what beauty products are getting rave reviews from thousands of users on TikTok? These cosmetics are flying off the shelves, with women all over the world sharing their recommendations online. 

Dior Diorshow Lash Extension Effect Volume Mascara

It’s undoubtedly a great mascara, but that’s not the only reason Diorshow Lash Extension Effect Volume Mascara is proving so popular. Influencers have shown just how easy it is to make a ring out of the top of the tube. So, not only will you have enviable lashes, but you’ll boast a stunning Dior ring on your finger too. 

benefit Face Hoola Matte Bronzer

The ideal bronzer for a natural-looking contour, benefit Face Hoola Matte Bronzer gives your skin depth without a hint of shimmer or shine. Subtle but buildable, this bronzer is ideal for daily wear or for a natural evening look. 

Egyptian Magic All Purpose Skin Cream Skin Balm

This balm has been making waves in the beauty industry for years, but with the rise of TikTok, it’s had a resurgence in popularity. With over a dozen potential uses, Egyptian Magic All Purpose Skin Cream Skin Balm uses natural ingredients such as olive oil, royal jelly and bee propolis to smooth, soothe and hydrate.  

With so many beauty favourites to discover on TikTok, you’ll never be short of inspiration. 

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