The Story of Acqua Di Parma – Italian Luxury in a Bottle
6 October 2022
The Italian city of Parma, famed for its music, art, cheese, and prosciutto is steeped in rich history. With a history dating back to the Bronze age, Parma’s cobbled stoned streets are lined with gothic churches and buildings painted in a particular shade of yellow that any fan of Acqua Di Parma would recognize instantly.
The name gives it away, but it is in this little city that our story begins. In 1916, Parma was home to the aristocrat Carlo Magnani, a sophisticated heir to one of the oldest families in Parma.
The Birth of Acqua Di Parma
At the time that Carlo Magnani first started experimenting with different scents, perfumes tended to be thick and almost oppressive. Carlo Magnani created something refreshingly different from the heavy French and German scents of the time – a captivatingly fresh and modern fragrance, inspired by the bold sunshine of his home country and an expression of the Italian gentlemen style. A scent we know today as Acqua Di Parma Colonia.
Hollywood Discovers Acqua Di Parma
For decades, Acqua Di Parma Colonia remained a well-kept secret, available only in the shops of discreet tailors who would spray it on their suits as a finishing touch for their customers. In the 1950s, a wind of change blew through the mountains of Parma. Hollywood stars who were invited to Italy instantly fell in love with the Acqua Di Parma perfume. Actors like Cary Grant and David Niven, Ava Gardner, Eva Turner, and Audrey Hepburn became fans of Colonia’s refined notes – and the rest is history.
Acqua Di Parma – The Love of Italian Craftsmanship
Although Acqua Di Parma is now well-known all over the world, it remains the epitome of pure Italian chic – a brand where every product is treated like a work of art.
Each individual product is treated with the same finesse and love by craftsmen who are masters of their trades. The stunning Acqua Di Parma candles are an example of this attention to detail – each Acqua Di Parma cube candle, like the Acqua Di Parma Colonia Yellow Cube Scented Candle and the Acqua Di Parma Amber Cube Candle, is exquisitely handmade. Only the best quality wax is used, so that the candles achieve their perfect form, scent and colour.
The Acqua Di Parma Colonia Collection
The story of Acqua Di Parma would be incomplete without talking about Colonia, the perfume that started it all. The formula for the original Colonia hasn’t changed over the past 100 years – it still embodies the Italy of the early 1900s while managing to be the epitome of refinement and culture today. Acqua Di Parma Colonia is light and airy, citrusy and fresh, with a scent profile that makes it a perfume for both men and women.
Colonia first captures the essence of the Italian sun with golden citrus fruits lemon, orange, and bergamot before capturing the verdant beauty of the Italian mountains with lavender, rosemary, verbena, and damask rose followed by the warm woodiness of vetiver, sandalwood, and patchouli.
Discover more from the Acqua Di Parma Colonia collection:
A zestier version of the original with light neroli, sturdy oakmoss, and spicy cloves.
A limited-edition perfume with leather accords.
With notes of leather and cardamom that add a rustic feel.